SOURCE: Analog Analytics

Analog Analytics

August 29, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to Ocean Drive Publishing

Analog Analytics Delivers the Bigger Better Deal™ Solution to Ocean Drive Publishing

SAN DIEGO, CA--(Marketwire - Aug 29, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal™ to local marketing publisher, Ocean Drive Publishing.

Analog Analytics' Bigger Better Deal™ white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, publishers offer their own daily deals powered by Analog Analytics' industry leading software, allowing the publisher to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumer's deals from local businesses, while allowing local publishers like Ocean Drive Publishing to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for Ocean Drive Publishing, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics daily deal platform drives Ocean Drive Publishing's Bigger Better Deal with a branded solution customized for its markets. Ocean Drive Publishing uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's websites, generating increased conversions and revenue.

"Ocean Drive Publishing is thrilled to offer Analog Analytics' Bigger Better Deals to our advertisers," said Rena Anders, President, Ocean Drive Publishing. "These deals provide enormous value to the consumer, a potential new customer base to our advertiser and a new revenue source for our company."

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Ocean Drive Publishing, Hearst Corporation,, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet,, Wick, McClatchy, and many more.

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