SOURCE: Analog Analytics

Analog Analytics

May 23, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to Queens Chronicle

SAN DIEGO, CA--(Marketwire - May 23, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal™ to the Queens Chronicle chain of weekly newspapers.

Analog Analytics' Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, publishers offer their own daily deals powered by Analog Analytics' industry leading software, allowing publishers to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses and enables publishers like Queens Chronicle to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services," said Ken Kalb, CEO, Analog Analytics. "Not only is this a new source of revenue for Queens Chronicle, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics daily deal platform drives Queens Chronicle's Bigger Better Deal with a branded solution customized for its markets. Queens Chronicle uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's websites, generating increased conversions and revenue.

"Queens Chronicle is thrilled to offer Analog Analytics' Bigger Better Deal to our advertisers," said Mark Weidler, Publisher, Queens Chronicle. "These deals provide enormous value to the consumer, a potential new customer base to our advertisers and a new revenue source for our company."

About Queens Chronicle

The Queens Chronicle publishes 9 weekly newspapers and companion websites serving all of Queens county. The Chronicle distributes 160,000 copies each week reaching over 400,000 readers. Along with a redesigned web site, the Chronicle looks forward to expanding its e-commerce division with the launch of QChronDeals.

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Queens Chronicle, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.

For more information, visit http://analoganalytics.com.

Contact Information

  • Contact:
    Erica Zeidenberg
    Hot Tomato Marketing
    925-631-0553