SOURCE: Analog Analytics

Analog Analytics

August 15, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to STV

SAN DIEGO, CA--(Marketwire - Aug 15, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal to Scottish broadcaster and digital media company, STV.

Analog Analytics' Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, broadcasters offer their own daily deals powered by Analog Analytics' industry-leading software, allowing the broadcaster to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing broadcasters like STV to receive revenue before goods or services are delivered.

"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for STV, it is the first accountable advertising solution for small businesses and advertisers."

The Analog Analytics daily deal platform drives STV's Bigger Better Deal with a branded solution customized for its markets. STV uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the broadcaster's websites, generating increased conversions and revenue.

Rob Woodward, CEO of STV, said: "We're delighted to be working with Analog Analytics on this new venture for STV. STV's Daily Deals will provide an exciting platform and potential new customer base for our advertisers whilst allowing us to offer fantastic deals providing excellent value to the consumer."

About STV

STV is Scotland's digital media company. Reaching over four million viewers each month, STV is Scotland's leading broadcaster offering viewers first-class programming across a range of genres alongside strong home-grown productions and comprehensive news. STV's digital channels attract over two million unique users per month and incorporates www.stv.tv, home to news, sport and entertainment; STV Player, where you can catch up with favourite STV programmes; and STV Local, a growing network of hyper-local websites. Production company STV Productions brings viewers some of the best programmes in the UK and across the world with commissions for ITV1, Sky Real Lives, BBC2 and Channel 4.

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including STV, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.

For more information, visit http://analoganalytics.com.

Contact Information

  • Contact:
    Erica Zeidenberg
    Hot Tomato Marketing
    925-631-0553