SOURCE: Analog Analytics

Analog Analytics

June 20, 2011 04:00 ET

Analog Analytics Delivers the Bigger Better Deal™ Solution to Watertown Daily Times

SAN DIEGO, CA--(Marketwire - Jun 20, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal to daily newspaper Watertown Daily Times, Watertown, NY.

Analog Analytics' Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal publishers offer their own daily deals powered by Analog Analytics' industry leading software, allowing them to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing publishers like Watertown Daily Times to receive revenue before goods or services are delivered.

The Analog Analytics daily deal platform drives Watertown Daily Times' Bigger Better Deal with a branded solution customized for their markets. Watertown Daily Times uses their existing sales teams to source great deals from local advertisers to compliment a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's websites, generating increased conversions and revenue.

"Watertown Daily Times is thrilled to offer Analog Analytics' Bigger Better Deal to our advertisers," said April Halladay, Online Advertising Manager, Watertown Daily Times. "These deals provide enormous value to the consumer, potential new customer base to our advertiser and a new revenue source for our company."

Northern New York Newspapers Co. has over 150 years of experience in publishing excellence, and is located in Watertown, NY approximately 30 miles south of the Canadian border. Encompassing over 23 newspapers, as well as a business magazine, NNY Newspapers has expanded their reach with three news websites. One of these, WatertownDailyTimes.com, receives over 2 million page views each month from over 260,000 unique visitors. It offers up to the minute news, local sports, a searchable events calendar, multi-media features, extensive classifieds and much more! Most recently, the Watertown Daily Times has acquired a Deal of the Day to offer NNY Deals to Northern New York, creating a valuable addition to our growing website and community.

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Watertown Daily Times, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.

For more information, visit http://analoganalytics.com.

Contact Information

  • Contact:
    Erica Zeidenberg
    Hot Tomato Marketing
    925-631-0553