SOURCE: Analog Analytics

Analog Analytics

June 08, 2009 19:03 ET

Analog Analytics Launches Industry-First Online Coupon Portal

Company's All-in-One Solution Promises New Web Revenues for Local Advertisers

LA JOLLA, CA--(Marketwire - June 8, 2009) - Analog Analytics and Arizona's Green Valley News (GVN) announced a new partnership today aimed at helping local media outlets expand their online reach and advertising revenue. Using innovative technology that makes web coupons easy for news sites to host -- and even easier for customers to virtually "clip" -- Analog hopes to bring new levels of profitability and exposure to GVN, its media partners, and Green Valley businesses.

The partnership is the latest in a string of successful ventures for the company, which has already joined with other local news websites nationwide to implement its unique online coupon services.

"For the most part, local papers are much better off than the larger national papers -- they've created large websites with tons of great content, but they need to better promote advertising potential to local businesses," said Kenneth Kalb, Analog's co-founder and CEO. "So we've created an entirely new revenue stream they can tap into, one that will attract anyone who uses their site because it offers something tangible and valuable."

The partnership with GVN is particularly groundbreaking. It gives small businesses a potentially huge metropolitan web audience that they would not otherwise be able to reach. Analog will offer a full range of online services to both the network and its clients; from designing attractive coupons to ensuring they reach the right readers through industry-first software solutions. Together, Kalb and GVN hope to help local businesses tap into the growing number of consumers hungry for money-saving deals in an uncertain economic climate.

The evidence for this large new audience is more than anecdotal. According to national coupon-processing firm Inmar Inc., online coupon use grew by 140% last year alone for larger manufacturers. Given the new Analog/GVN partnership, local news sites and advertisers now have ample reason to believe that they can achieve similar revenue growth.

In searching for the most cost-effective way to market their business, advertisers will find that digital coupons enable discounts without lowering the perceived value of a product or service, thereby maintaining their brand's integrity.

ABOUT ANALOG ANALYTICS

Based in La Jolla, California, Analog Analytics offers the nation's first massively scalable digital coupon solution for local online advertising. Kenneth Kalb, an award-winning entrepreneur with a track record of transforming small tech firms into highly profitable "Fast 500" members, co-founded the company with Dr. Tom Buscher, a software designer who has created innovative business solutions for several national and local firms over the past two decades. For more information, including demos of the coupon portal, please visit the Products page of the company website (www.analoganalytics.com/products.html) or contact Mr. Kalb directly.

Contact Information

  • CONTACT:
    Kenneth Kalb
    877-898-4114