SOURCE: Analog Analytics

Analog Analytics

March 15, 2010 05:00 ET

Analog Analytics to Provide Interactive Online Local Coupons and Gift Certificates to San Diego Reader

New Advertising Options Deliver Much Higher Click-Through Rates Than Online Banner Ads

SAN DIEGO, CA--(Marketwire - March 15, 2010) -  Analog Analytics, the leading provider of highly interactive local online, mobile, print and other alternative media coupons and gift certificates for local publishers and advertisers, today announced the San Diego Reader will use the Analog Analytics technology platform to deliver online coupons and gift certificates. The San Diego Reader is the city's highly regarded alt-weekly and second-largest newspaper. 

Analog Analytics' software platform provides the San Diego Reader with a mechanism to increase its ad revenue with online, mobile or a text-message call-to-action print coupons and gift certificates, integrating and optimizing the performance of both traditional advertising and online interactive. Click-through rates for online coupons and gift certificates range from two- to ten-percent which amounts to 10 to 100 times greater than the national average for display ads.

The online ad market is growing rapidly, estimated to grow to $17.5 billion in the US this year up from $2.8 billion in 2005, according to research firm BIA/Kelsey. Online coupons are also becoming more attractive. The coupon aggregator RetailMeNot, reports that consumers have saved over $52 million online between April and December 2009.

"Offering both online coupons and gift certificates are great options for our online readers and our advertisers," said John-Paul Franklin, director of interactive advertising at the Reader. "Readers get great deals from local businesses with coupons, and the gift certificates allow them to make purchases today at a substantial discount that guarantees future business. The Analog Analytics' platform helps us provide the most effective solutions for both our readers and local advertisers."

"Analog Analytics' software platform is designed so publishers like the San Diego Reader can take advantage of the latest online advertising solutions, helping them to maximize revenue with online content. Local businesses find that coupons and gift certificates are very effective and generate tremendous click-through rates," said Ken Kalb, CEO, Analog Analytics. 

About the San Diego Reader

Published weekly since October 1972, the San Diego Reader ( is well-known as a showcase for San Diego's best writers and photographers. Specializing in feature stories, the Reader covers San Diego life in general, with emphasis on politics and the arts and entertainment. The Reader publishes comprehensive listings of movies, events, theater and music, restaurant and film reviews, and free classifieds. The Reader is the second-largest circulation newspaper in San Diego with a 4-week readership of over 700,000 adults.

About Analog Analytics

Analog Analytics is the market-leading software services company for interactive coupons and gift certificates for local online publishers and advertisers. With more than 850 publishers and 25,000 advertisers using its scalable software platform, Analog Analytics integrates and optimizes the performance of both traditional advertising (newsprint TV, Radio, Motion Pictures) as well as online interactive and mobile. Publishers use this technology to leverage advertising in multiple media and increase the performance and return on interactive advertising spend. Clients include a who's who of the publishing industry such as Wick, Freedom, ASP Westward, Media News Group,, LANG, The Village Voice and the nation's leading weeklies among others. The company is based in San Diego. For more information, visit

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