SOURCE: Analog Analytics

Analog Analytics

June 09, 2009 17:00 ET

Analog Analytics to Launch San Diego's First Online Coupon Portal

Company's All-in-One Solution Promises New Web Revenues for Local Advertisers

LA JOLLA, CA--(Marketwire - June 9, 2009) - Analog Analytics and the San Diego News Network (SDNN) announced a new partnership today aimed at helping local media outlets expand their online reach and advertising revenue. Using innovative technology that makes web coupons easy for news sites to host -- and even easier for customers to virtually "clip" -- Analog hopes to bring new levels of profitability and exposure to SDNN, its media partners, and San Diego businesses.

The partnership is the latest in a string of successful ventures for the company, which has already convinced other local news websites nationwide to implement its unique online coupon services.

"For the most part, local papers are in the same bind as the larger national papers -- they've created large websites with tons of great content, but they don't have the advertising revenue to make these sites profitable," said Kenneth Kalb, Analog's co-founder and CEO. "So we've created an entirely new revenue stream they can tap into, one that will attract anyone who uses their site because it offers something tangible and valuable."

The partnership with SDNN is particularly groundbreaking. With an alliance of more than two dozen local newspapers, television stations, and other media outlets, SDNN gives small businesses a potentially huge metropolitan web audience that they would not otherwise be able to reach. Analog will offer a full range of online services to both the network and its clients, from designing attractive coupons to ensuring they reach the right readers through industry-first software solutions. Together, Kalb and SDNN executive editor Barbara Bry hope to help local businesses tap into the growing number of consumers hungry for money-saving deals in an uncertain economic climate.

The evidence for this large new audience is more than anecdotal. According to national coupon-processing firm Inmar Inc., online coupon use grew by 140% last year alone for larger manufacturers. Given the new Analog/SDNN partnership, local news sites and advertisers now have ample reason to believe that they can achieve similar revenue growth in the San Diego area.


Based in La Jolla, California, Analog Analytics offers the nation's first massively scalable digital coupon solution for local online advertising. Kenneth Kalb, an award-winning entrepreneur with a track record of transforming small tech firms into highly profitable "Fast 500" members, co-founded the company with Dr. Tom Buscher, a software designer who has created innovative business solutions for several national and local firms over the past two decades. For more information, please visit the company website ( or contact Mr. Kalb directly.

Contact Information

    Kenneth Kalb