SOURCE: Advanced Analogic Technologies Inc.

April 06, 2005 10:55 ET

AnalogicTech Expands Power Management Support in China

Beijing and Shenzhen Facilities Provide Local Technical Expertise, Customer Service for Portable Systems Designers and OEMs

SUNNYVALE, CA -- (MARKET WIRE) -- April 6, 2005 -- Advanced Analogic Technologies Incorporated (AnalogicTech), a developer of innovative power management solutions, today announced the opening of two new offices in Beijing and Shenzhen, China. Staffed by field applications engineering, customer service, and sales management personnel, the new facilities provide local technical resources to the company's customer base in Asia for assistance with new product designs, system application issues, and other engineering concerns.

AnalogicTech's Total Power Management ICs help improve battery management and increase power savings in handheld devices. The company opened its Shanghai sales headquarters in July 2003 to meet the growing demand for analog power management chips from customers in the region. The new facilities in Beijing and Shenzhen reinforce the company's strategy to deliver highly responsive, localized service in Asia for the design and manufacturing of portable electronic systems.

"With China rapidly growing as a major producer of cell phones, MP3 players, and portable entertainment systems, we believe it is very important that power management IC suppliers provide an extensive support network in the country," said Jan Nilsson, Vice President of Sales and Marketing at AnalogicTech. "By adding these two new regional offices to our existing China headquarters facility in Shanghai, we now cover the major sectors of the portable systems market -- from the system design houses in Beijing and system OEMs in Shenzhen, to the corporate centers in Shanghai."

AnalogicTech's China office locations can be reached at:

Shanghai Office:
Contact: Eddie Yao
ZhaoFeng World Trade Bldg.
Suite D, 14F
369 Jiang Su Road
Shanghai 200050 China
Phone: +86 21 5239-8801
Fax: +86 21 5239-8802

Shenzhen Office:
Contact: Eden Ho
Room 512 & 513, 5/F Block A
International Commerce Bldg.
Fuhua 1 Road, Futian District
Shenzhen, China
Phone: +86 755-82876402
Fax: +86 755-82876403

Beijing Office:
Contact: Eddie Yao
Room 805, 8/F, Block A
Digital Mansion
No. 2, Zhong Guan Cun S. Street
HaiDian District, Beijing, China
Phone: +86 10-51627271
Fax: +86 10-51627272
About AnalogicTech

Advanced Analogic Technologies Incorporated (AnalogicTech) develops innovative Total Power Management solutions for computer, communications and portable consumer electronic applications. The company's internationally recognized technical experts use power semiconductor technologies to fabricate product offerings. Serving the global communications, computing and consumer markets, AnalogicTech is headquartered in Sunnyvale, California, with offices in Beijing, Hong Kong, Japan, Korea, Shanghai, Shenzhen, Sweden, and Taiwan, as well as a worldwide network of sales representatives and distributors. For more information, please visit the AnalogicTech website: www.analogictech.com.

AnalogicTech and the AnalogicTech logo are trademarks of Advanced Analogic Technologies Incorporated. All other brand and product names appearing in this document are registered trademarks or trademarks of their respective holders.

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