SOURCE: Advanced Analogic Technologies Inc.

June 28, 2005 07:55 ET

AnalogicTech Signs World Peace Group as Key Distributor for Power Management Products

Leading Asia Chip Distributor Expands AnalogicTech's Sales Reach in Taiwan and China

SUNNYVALE, CA -- (MARKET WIRE) -- June 28, 2005 -- Advanced Analogic Technologies Incorporated (AnalogicTech), a developer of innovative power management solutions, today announced that it has signed a distribution agreement with World Peace Group (WPG), a leading distributor of semiconductor products in Asia. Under the agreement, WPG will offer AnalogicTech's complete portfolio of power management products, as well as provide local technical support, to customers in Taiwan and China.

WPG's broad distribution network serves customers throughout Asia, including global and regional original equipment manufacturers such as HP, Cisco, and Motorola; contract electronic manufacturers such as Celestica, Flextronics, and Solectron; and original design manufacturers in the telecommunications, consumer electronics, and industrial electronics industries.

"Taiwan and China are global centers for the design and manufacture of such battery-powered mobile products as handsets and MP3 players, which benefit from the power-saving characteristics of AnalogicTech's power management products," said Jan Nilsson, Vice President of Sales and Marketing for AnalogicTech. "With nearly 30 offices throughout the region, WPG complements our existing network of sales representatives and distributors, and increases customer access to our broad product portfolio."

About World Peace Group

World Peace Group (WPG), a leading services provider to the electronics components industry, is one of the world's largest distributors of electronic components and computer products, with annual sales revenues around 1.2 billion U.S. dollars. WPG is based on World Peace Industrial Co., Ltd. (founded in 1981, listed on the Taipei Stock Exchange, TSE:2416) and WPG International Limited (listed on Mainboard of the Singapore Exchange in August 2001). Responding to the needs of serving more international customers and the main trend of industrial companies extending their business to the Asia-Pacific region, WPG has built a corporation group structure. WPG's major operating model is to integrate the resources of three regional groups among Taiwan, China, and ASEAN, providing excellent supporting services for industrial supply chain vertically and horizontally. The strong performance of WPG in Asia and value-added capabilities position it well to be committed to serve the needs of its suppliers and customers. For more information, please visit the WPG website: http://www.wpghome.com.

About AnalogicTech

Advanced Analogic Technologies Incorporated (AnalogicTech) supplies power management semiconductors for mobile consumer electronic devices, such as wireless handsets, notebook and tablet computers, smartphones, digital cameras, and digital audio players. The company focuses its design and marketing efforts on the application-specific power management needs of consumer, communications, and computing applications in these rapidly evolving devices. AnalogicTech is headquartered in Sunnyvale, California, with offices in Beijing, Hong Kong, Japan, South Korea, Shanghai, Shenzhen, Sweden, and Taiwan, as well as a worldwide network of sales representatives and distributors. For more information, please visit the AnalogicTech website: www.analogictech.com.

AnalogicTech and the AnalogicTech logo are trademarks of Advanced Analogic Technologies Incorporated. All other brand and product names appearing in this document are registered trademarks or trademarks of their respective holders.

Contact Information

  • For More Information

    AnalogicTech (Asia) Contact:
    Eden Ho
    AnalogicTech
    +86 755 8287 6402
    Email Contact

    WPG Contact:
    Benny Zhou
    WPG China
    +86 133 32990948
    Email Contact

    Agency Contact:
    Matthew Quint
    Quint Public Relations
    +1 650 599 9450
    Email Contact