BURLINGTON, MA--(Marketwired - Apr 3, 2014) - TIE Kinetix (Euronext Amsterdam: TIE), a Software-as-a-Service provider of E-Commerce and Channel Marketing solutions, today announced that analyst firm SiriusDecisions released a vendor brief outlining the features and functionality of TIE Kinetix's Demand Generation Platform for Channel Marketing. TIE Kinetix makes it easy for channel marketers to accelerate customer demand and increase sales conversion for their partner community.
"Content is the primary driver for demand in the channel and through partners," said Patrick van Boom, CMO of TIE Kinetix. "Our solutions cover the entire marketing and sales funnel for channel partners to maximize demand generation efforts. Our modules help generate traffic to partner sites and automate distribution of targeted web content directly to partner websites to maximize adoption, lead and sales conversion. In essence, we minimize the effort needed from both the vendor and partner, enabling organizations to focus on what matters most -- business growth."
Interested readers can access the SiriusDecisions vendor brief here: http://bit.ly/SD-TIEKinetix
Join us April 22nd at 11:00 AM ET for a live webcast entitled, "Examining New Buyer Trends & Driving Demand through B2B Channel Partners" featuring channel marketing experts Laz Gonzalez of SiriusDecisions, and Patrick van Boom of TIE Kinetix.
Sign Up for the TIE Kinetix and SiriusDecisions Webinar here: http://bit.ly/New-Buyer-Trends
About TIE Kinetix
TIE Kinetix transforms the digital supply chain by providing Total Integrated E-commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, deliver and analyze online. Customers and partners of TIE Kinetix constantly benefit from innovative, field tested, state-of-the-art technologies, which are backed by over 25 years of experience and prestigious awards. TIE Kinetix makes technology to perform, so that customers and partners can focus on their core business.
TIE Kinetix is a public company (NYSE Euronext: TIE), and has offices in the United States, the Netherlands, France, Australia, UK, Spain, Germany, Austria and Switzerland.
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