SOURCE: StockCall


January 07, 2011 08:48 ET

Analyst Research on Focus Media Holding Ltd. and Omnicom Group Inc. - Advertisers Look to Recover in 2011

JOHANNESBURG, SOUTH AFRICA--(Marketwire - January 7, 2011) - offers investors comprehensive research on the advertising agencies industry and has completed analytical research on Focus Media Holding Ltd. (NASDAQ: FMCN) and Omnicom Group Inc. (NYSE: OMC). Register with us today at to have free access to these researches.

The economic downturn was exceptionally hard on advertisers whose services were often the first to get cut by companies looking to trim budgets. As a result, advertisers themselves were forced to become more efficient and cut costs. Now that advertising spending is on the rise, the more streamlined ad industry which includes Focus Media Holding Ltd. and Omnicom Group Inc. is well positioned for growth this year. Investors looking for free research on Focus Media Holding Ltd. and Omnicom Group Inc. are welcome to sign up at or for our new report. is an online platform where investors doing their due-diligence on the advertising agencies industry can have easy and free access to our analyst research and opinions on Focus Media Holding Ltd. and Omnicom Group Inc.; all investors need to do is register for a complimentary membership at

The rise of the smartphone and the advertising space that comes with it will be pivotal for the industry in 2011. Major advertising firms are already acquiring smaller specialized digital advertisers to capitalize on this growing medium. Register now at to have free access to our reports on the advertising agencies industry.

Social networking sites are also an area that advertisers will focus on in 2011. Ad spending on social networking sites like Facebook, Twitter and the Chinese site QQ is expected to grow to $4 billion in 2011.

Greater stability in the auto industry bodes well for advertising firms, too. The auto industry accounts for about 15% of total advertising spending. New Year and Presidents' Day campaigns from automakers could provide an early boost to the industry.

Moving forward, 2011 could be a bounce back year for the advertising industry hit hard by the economic downturn. Digital ads, social networking sites and the auto industry appear to be fueling stronger revenues thus far. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

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