SOURCE: The Bedford Report

The Bedford Report

September 15, 2010 16:15 ET

Analyst Research on Yahoo! Inc. (NASDAQ: YHOO) and Google, Inc. (NASDAQ: GOOG) -- Internet Information Providers Overview

Note to Editors: The Following Is an Investment Opinion Being Issued by The Bedford Report.

TORONTO--(Marketwire - September 15, 2010) -  The Bedford Report examines the outlook for companies in the Internet Information Providers Industry and provides research reports on Yahoo! Inc. (NASDAQ: YHOO) and Google, Inc. (NASDAQ: GOOG). Access to the full company reports can be found at

As the global economy begins to stabilize, most anticipate an increase in advertising spending. Corporations are committing more and more of their advertising budgets to the Internet, as internet marketing offers notable targeting and data-focused return-on-investment capabilities. In order to gain market share, internet information providers such as Yahoo! and Google continue to develop new capabilities.

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In recent news, Microsoft's Bing search engine surpassed Yahoo! in market share this past August, making it the number two search engine in the U.S. The news did not harm Yahoo!'s shares as Bing's achievement can be attributed to the fact that Bing powers Yahoo! in the US and Canada. Presently, average analyst estimates for Yahoo! rate the stock as a "buy" with an average 12 month price target of $17.95.

It comes as no surprise that Google still dominates the search ranking with a 65.1% share, up from 64.2% in July. Last week Google introduced the world to "Instant Search." Instant Search dynamically updates the search results page as users type in each character of their queries, changing the fundamentals of how a user will search on Google. By providing results before a query is complete and removing the need to hit the 'enter' key, Google claims users will save two to five seconds per search, thereby increasing total number of searches. If all goes accordingly, the rise in number of clicks and queries should boost Google's ad revenue.

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