SOURCE: Wall Street Equity Research

Wall Street Equity Research

December 22, 2010 08:25 ET

Analyst Study on J. C. Penney Company Inc. and Macy's Inc. -- Department Stores Benefitting from Festive Frivolity

JOHANNESBURG, SOUTH AFRICA--(Marketwire - December 22, 2010) -  www.wallstreetequityresearch.com brings investors market knowledge on the aspects moving the department stores stocks, and offers complete analytical research on companies like J. C. Penney Company Inc. (NYSE: JCP) and Macy's Inc. (NYSE: M). Register with www.wallstreetequityresearch.com today to gain full access to our complimentary research on these department stores stocks.

Following positive Black Friday sales figure and a positive start to the holiday shopping season, the National Retail Association has raised its prediction for holiday sales to 3.3 percent. Department stores jumped more than 2.8 percent in November with stores such as J. C. Penney Company Inc. and Macy's Inc. doing particularly well so far. Investors can register today at http://wallstreetequityresearch.com/December222010J.C.PenneyCompanyInc.(JCP)221210.php and http://wallstreetequityresearch.com/December222010MacysInc.(M)221210.php to download the full reports on J. C. Penney Company Inc. and Macy's Inc.

www.wallstreetequityresearch.com is a specialized website where investors can have specific access to complimentary reports on department stores industry; traders looking for analysis on J. C. Penney Company Inc., Macy's Inc. and other players in the industry are welcomed to sign up for free at http://www.wallstreetequityresearch.com/.

While unemployment remains worryingly high, consumer confidence appears to be on the rise as people are spending more on gifts and prices have been less volatile. Sales and deals have still played a big role in enticing shoppers but compared to last year's desperate price slashing, these special offers appear better planned and less dangerous to margins. Visit us at http://www.wallstreetequityresearch.com/ to understand the catalysts and forces driving or affecting companies in the department stores industry.

With Christmas falling on a Saturday this year, stores are doing all they can to ensure consumers have enough time to spend. Some department stores are staying open 24 hours during the run up to Christmas, in an effort to grab an increased market share. Furthermore, many department stores are increasing their stocks of electronics and gadgets. These have become increasingly popular gifts of late and department stores do not want to lose out. Jewelry, leather goods and clothing are also doing well, as people wrap up against the cold and splash out on treats following the extended period of frugality.

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