SOURCE: BusinessGenetics, Inc.

April 29, 2008 11:48 ET

Analysts Recognize Need for User Friendly BPM

ENGLEWOOD, CO--(Marketwire - April 29, 2008) - BusinessGenetics, leading provider of Business (Process) Modeling consulting services, training and software, based on the xBML™ business modeling approach, was recently mentioned in a research note by leading analyst group Gartner, Inc.

"We think this is a testament to the wide and rapidly increasing adoption of the xBML business modeling method and software by corporations of all sizes. The approach has been particularly well received by business representatives and Subject Matter Experts. It 'demystifies' complex business processes and translates corporate operational complexity into simple and easily understandable business terms. We believe this is a vital component of BPM (Business Process Management) success. Adoption of costly and complicated BPM software is of little benefit unless solid business buy-in is forthcoming. And more importantly, BPM software will not function or deliver as advertised, unless business processes are well defined, to an adequate level of granularity," says Cedric Tyler, President of BusinessGenetics and lead author of "Business Genetics," Wiley 2007.

Bill Rosser, a Gartner research Fellow notes, "It is not easy to represent a business process accurately. Process modeling experts have become skilled at capturing and documenting models; unfortunately, models typically are not easily understood by business people, and their benefits are often not self-evident," in his research paper titled, "Taking Advantage of User-Friendly Business Process Modeling," 7 April 2008.

The current economic downturn is coercing many organizations to reduce operating costs and streamline or automate processes. Historically companies have approached cost containment on a macro or broad scale level. This often results in detrimental effects to revenue or client satisfaction, which in today's volatile market, can be costly. Consequently, organizations are adopting a more "surgical" approach to budget reductions and by means of newer technologies such as xBML, are able to obtain a clearer picture of where non-value add processes and work occurs.

"New tools are emerging that support more user-friendly process modeling approaches that can be enhanced by bridging into other tools to get the more complete view that the technical staff requires," says Rosser. "Early results show that systems built to support the automation of new business processes using tools that support user-friendly modeling are far more likely to be successful than traditional approaches."

"Successful use of the xBML technology has been demonstrated at over 20 Fortune 500 companies, as well as at the federal government. It is claimed that over a billion dollars in opportunities have been identified for existing clients. The rigor embedded in the methodology enables business specialists to literally 'see' how the organization functions. Cost reduction opportunities can readily be identified and complex downstream effects are easily distinguished in our software," says Tyler.

xBML is a new approach to business modeling that has delivered immense return to the bottom line of many organizations. xBML enables organizations to gain an exact, comprehensive, 5 dimensional view of their business -- one that depicts the precise, complex relationship between operations, information, resources, and technology within a multi-dimensional business model. Proven in over 500 business modeling projects within the Fortune 500 & Federal Government, xBML has also been used to automate the generation of business requirements, drive quantifiable business improvement, and to ensure regulatory compliance.

Gartner clients may access the research paper mentioned by visiting the Gartner website, www.gartner.com, and requesting Research Paper number G00156919.

Additional information on BusinessGenetics may be accessed at www.businessgenetics.com.

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