SOURCE: ParAccel


March 12, 2010 15:23 ET

Analytics Community to Hear OfficeMax Reveal Insights on Leveraging ParAccel for Market Basket Affinity Analysis Success

OfficeMax BI Team Presenting at Enterprise Data World

CUPERTINO, CA--(Marketwire - March 12, 2010) -  ParAccel, Inc., provider of the industry record-breaking ParAccel Analytic Database (PADB) for data warehousing and analytics, today announced IT and business professionals attending Enterprise Data World in San Francisco March 14-18 will hear the dramatic increases in performance and inquiry flexibility that OfficeMax has realized since adopting the ParAccel Analytic Database.

The annual Enterprise Data World draws hundreds of IT and business professionals worldwide to explore common challenges, swap valuable lessons and strategies, and evaluate new technologies in data and information management. This year's event will feature more than 200 hours of in-depth tutorials, workshops, informational presentations and case studies. 

John Ford, Director of Business Intelligence at OfficeMax, along with colleague Ardley Tschetter, Information Architect, will deliver their address, Turning Data into Merchandising Reality, at 9:30 a.m. - 10:30 a.m. PT on Wednesday, March 17th. They will discuss the process they employed to evaluate 12 data warehouse vendors and the criteria they used to select ParAccel after an on-site proof of concept (POC). Further, they will outline how ParAccel has enabled OfficeMax to achieve dramatic new insight into their most common market baskets, which will enable the company to better determine price and media markets; select, price and arrange promotions; identify cross-sell and upsell opportunities and optimize pricing to drive basket profitability.

ParAccel enables customers to efficiently process ad hoc and highly complex business questions more simply than ever before. Designed to deliver the industry's best price-performance using standard tools and hardware, PADB gives companies the ability to explore new business opportunities and applications within time frames and budgets that were previously impossible. PADB dramatically improves the performance of SAN-attached data warehouses by balancing I/O and storage across compute nodes and the SAN while leveraging the customer's enterprise data management infrastructure for high availability, disaster recovery and backups -- a patent-pending enterprise-class solution that is unavailable with other analytic appliances.

About ParAccel
ParAccel, Inc. is the leading provider of data warehouse solutions for automated operational applications and ad-hoc strategic queries using scalable analytic database technology. The ParAccel Analytic Database™ (PADB) is a new generation, MPP-Columnar DBMS that is delivering breakthrough analytic and price performance in customer environments. It delivers the world's fastest data analytics using commodity hardware and standard interfaces and is available as software or a virtual or packaged data warehouse appliance. Leading companies use ParAccel to maximize their analytic performance advantage to achieve greater decision confidence quickly and efficiently. ParAccel's management team includes technical founders and industry veterans from noted data management companies Netezza, Oracle, Teradata, Gupta, SenSage, PointBase, and IBM. ParAccel is based in California with offices in Cupertino and San Diego. For more information please contact us at or 866-903-0335, or visit us at

Contact Information

  • For Further Information:
    Renee Deger
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    (650) 433-4153