Punch Communications

Punch Communications

September 23, 2011 13:30 ET

Analytics Could Give Google+ the Edge Over Facebook for Brands Says Punch

LONDON, UNITED KINGDOM--(Marketwire - Sept. 23, 2011) - With many brands now eagerly anticipating the launch of business pages on Google+, the potential integration of Google Analytics with the platform could be a defining factor for any brands choosing between it and Facebook, according to PR, social media and SEO agency Punch Communications.

The launch of Google+ hasn't come as a surprise to most onlookers, as it has been well documented that Google has wanted to enter the social media sphere for some time. The launch of the network was a resounding success in its first couple of months, now possessing more than 25 million users (ComScore data).

Following the introduction of a designated gaming platform and a developers API, it's likely that the next step in Google's quest to rival Facebook will be the development and launching of pages for brands. Given Google's existing analytics platform for websites, it's logical to assume that this will be integrated into any brand platform, which will be a huge value add for brands.

At present, Facebook has a substantial advantage in its large, but more importantly active user base. Some brands may soon need to choose between that versus the heightened measurability and future growth potential explains Alex Smith, account manager at online PR agency Punch:

"Many brands and their respective social media agencies have been increasingly frustrated with the erratic behaviour of Facebook and the lack of depth within it's Insights data. Should Google+ brand pages launch with Google Analytics integrated, this may lead to more brands focusing on that network instead, as they look to discover more about their consumers' behaviour and act on those learnings.

"For major brands, depending on priorities, it may be that they are able to allocate resource and maintain both networks. However, for those brands with smaller budgets for social media, it may result in a decision between the two, and the analytics potentially available through Google+ could be a deal breaker.

Punch Communications is a leading integrated PR, search and social media agency, providing services to clients from all over the world.

For more information, please visit www.punchcomms.com, or call 01858 411 600.

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