SOURCE: AnalyticsIQ

May 02, 2007 08:00 ET

AnalyticsIQ Launches With Innovative Approach to Marketing Modeling and Analytics

Industry Veteran, Dave Kelly, Behind New Firm

ATLANTA, GA -- (MARKET WIRE) -- May 2, 2007 --Atlanta-based AnalyticsIQ announced today that it has opened its doors to offer custom modeling and analytics services to the marketing industry. Over the coming months, AnalyticsIQ plans to unveil a series of innovative products and services that are proven to enhance the results produced by traditional modeling and analytics.

"We're very excited with the results we've achieved in test cases," says company president Dave Kelly. "We've developed a truly unique approach to modeling and analytics that more accurately determines whom is most likely to respond to a targeted marketing campaign. In side-by-side tests, we've seen our approach add 5 to 10 percent lift to even the most sophisticated target marketers."

Prior to founding AnalyticsIQ, Kelly founded Sigma Analytics and Consulting, Inc. in 1998. The company grew to become a leading provider of risk and marketing analytics and was purchased by Merkle, Inc. in 2004.

To drive its leading edge development program, AnalyticsIQ has hired Gregg Weldon as Chief Analytical Officer. "I cannot think of a more experienced analytics professional to join our team," says Kelly. "He's a seasoned expert with extensive experience in creating advanced analytics and models." Prior to joining AnalyticsIQ, Weldon served for the past eight years in senior roles including Vice President of Sigma Analytics and Consulting, Inc. and later, managing a modeling practice area at Merkle, Inc.

AnalyticsIQ will offer its advanced marketing analytics and modeling solutions to companies that utilize sophisticated direct marketing campaigns. "Over the coming months, AnalyticsIQ will unveil an innovative product suite that produces results unlike anything else available today," says CAO Gregg Weldon. "These products will be based on completely unique and proprietary data."

About AnalyticsIQ

Based in Atlanta, Georgia, AnalyticsIQ provides advanced analytics and modeling solutions to help marketers improve targeting. Founded by industry experts, AnalyticsIQ offers a wide range of products and services, including custom modeling services utilizing demographic and credit data. For more information, visit

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