SOURCE: AnalyticsIQ

September 11, 2007 08:00 ET

AnalyticsIQ Releases Delineate™ for Direct Marketers

New Marketing Optimization Tool

ATLANTA, GA--(Marketwire - September 11, 2007) - Atlanta-based AnalyticsIQ announced today the release of its latest product, Delineate, which allows users to improve marketing campaign results through optimized segmentation. Delineate is the most recent product in AnalyticsIQ's continued rollout of innovative econometric marketing tools.

"Delineate is an exciting new segmentation system allowing marketers to optimize product selections, creative versions and messaging to their target groups," says Delineate product manager, Chad Brooks. "It was developed using our proprietary set of over 1,200 econometric and demographic attributes."

Gregg Weldon, Chief Analytical Officer for AnalyticsIQ, oversaw the development of Delineate. "The challenge we gave ourselves was to find a new way of segmenting the U.S. population into marketable groups using unique data, including political and religious affiliations, in addition to our traditional sources. The result is better differentiation and, in the end, better solutions for our clients."

Delineate is now available for free testing from AnalyticsIQ through October 31st, 2007.

AnalyticsIQ is completely focused on leveraging non-traditional data, along with standard demographic data, to produce products designed to optimize response and conversion. So far, in 2007, AnalyticsIQ has released a suite of econometric scoring products for a variety of industry segments including ResponseIQ, for identifying responders, and CharityIQ, an advanced scoring tool for the fundraising industry.

About AnalyticsIQ

Based in Atlanta, Georgia, AnalyticsIQ provides advanced analytics and modeling solutions to help marketers improve targeting. Founded by industry experts, AnalyticsIQ offers a wide range of products and services, including custom modeling services utilizing demographic and credit data. For more information, visit www.analytics-iq.com.

Contact Information

  • Contact:
    Gayle Mitrano
    Realistic Solutions, Inc.
    o) 678-731-9800
    m) 770-401-2502
    Email Contact