SOURCE: MarketResearch.com

MarketResearch.com

September 21, 2009 09:08 ET

Analyzing Visa's Entrance Into the Mobile Payments Space

ROCKVILLE, MD--(Marketwire - September 21, 2009) - MarketResearch.com has announced the addition of TowerGroup's new report "Visa Buys into the Mobile Payments Space: Search for Ubiquity or Complicating the Mix?" to their collection of Banking & Financial Services market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2404283

Visa International's recent investment in Monitise plc, a mobile payments technology vendor, is not sufficient to change the horizon of mobile banking.

The investment is not unique; most issuers, acquirers, and networks already have business alliances, investments, or ventures with mobile technology providers.

If the Visa network elects to integrate some of the features of Monitise into a Visa product, it will have to contend with the possibility of competing with its own customers' offerings.

Although the investment is of note because it indicates Visa's financial commitment to mobile payments, it has the potential to create conflicts in the market.

Topics covered in the report include...
Report Coverage
Background
Alliances, Investments, and Ventures Are Pervasive
Observations
Summary

For more information visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2404283

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