SOURCE: Tealium

Tealium

June 12, 2013 08:00 ET

Ancestry.com Selects Tealium's Tag Management Solution to Help Increase Marketing Agility, Reduce Costs

Leading Family History Site Implements Tealium's Award-Winning Platform to Alleviate Major Hurdles Affecting Digital Marketing Efficiency

SAN DIEGO, CA--(Marketwired - Jun 12, 2013) - Tealium, the leader in enterprise tag management, today announced that Ancestry.com is using the company's tag management solution to help streamline its digital marketing operations and increase results across its global network of family history sites.

Within the first month after deploying Tealium, Ancestry.com saw immediate results in workflow efficiency and ROI. The company was able to deploy more digital marketing vendor tags in one week than it typically deploys in seven months, while also greatly reducing the workload on developers, who previously managed all tagging requirements. Because Tealium enables marketers to manage third-party vendor tags by themselves, developer resources are able to focus on more strategic tasks.

"Tealium makes our lives much easier by helping eliminate the bottleneck that can exist between marketing and developers," said Mark Fiske, Senior Director of Digital Marketing at Ancestry.com. "Our digital marketing team is now much more agile and efficient in its ability to drive results. Our developers, meanwhile, are freed up to concentrate on more strategic priorities."

Ancestry.com chose Tealium late last year after conducting an extensive review of the market. The company was impressed by the product's scalability and ease of use, including turnkey integrations with 500+ digital marketing vendors, as well as the company's data-centric approach to tag management. Through additional services such as Tealium DataCloud, organizations can get a clean, actionable source of all of their digital data.

"Ancestry.com is recognized around the world as the largest and most trusted online family history resource, and we're proud to help contribute to the company's success," said Erik Bratt, Vice President of Marketing at Tealium. "Smart companies like Ancestry.com are making tag management a cornerstone of their digital operations so they can compete on a global scale."

Ancestry.com joins a rapidly growing customer list of major brands from around the world that work with Tealium, including Petco, Lufthansa, Urban Outfitters, Lenovo, A+E Networks, US Auto Parts, Fox Networks Group, and many others. These companies rely on Tealium to increase marketing agility, reduce costs, and provide a clean, actionable source of all of their digital data.

To find out more information on Ancestry.com's results with Tealium, please read the recent case study.

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About Ancestry.com
Ancestry.com is the world's largest online family history resource with approximately 2.7 million paying subscribers across all its websites. More than 11 billion records have been added to the Ancestry.com sites and users have created more than 47 million family trees containing more than 5 billion profiles. In addition to its flagship site www.ancestry.com, the company operates several Ancestry international websites along with a suite of online family history brands including Archives.com, Fold3.com and Newspapers.com, all designed to empower people to discover, preserve and share their family history.

About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium's web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more. For more information, please visit www.tealium.com.

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