SOURCE: Anchor Intelligence

October 21, 2008 09:00 ET

Anchor Intelligence and VivaKi Ventures Partner to Combat Click Fraud

Global Marketers Benefit From Holistic Approach to Growing Industry Threat

MOUNTAIN VIEW, CA--(Marketwire - October 21, 2008) - Today Anchor Intelligence and VivaKi Ventures, part of Publicis Groupe's new division VivaKi, announced a strategic alliance designed to combat click fraud. The partnership is focused on driving greater accountability and measurability into the digital offerings delivered to clients.

Anchor Intelligence will make traffic quality solutions available to the vast portfolio of advertisers represented by the VivaKi network (which encompasses Digitas, Starcom MediaVest Group, and ZenithOptimedia). Through the alliance, Publicis Groupe clients will gain access to the traffic quality data necessary to reduce click and impression fraud, identify high performing traffic and ultimately maximize online advertising ROI.

Recent studies indicate that click fraud continues to threaten the security of online advertising. For instance, research firm Canaccord Adams recently conducted a survey of corporations, advertising agencies and online publishers; according to the June 2008 Online Ad Survey, 76 percent of respondents believe that at least 5 percent of online advertising activity is fraudulent. In fact, 26 percent believe that more than 10 percent is fraudulent. Meanwhile, the syndication of advertising inventory across multiple networks is growing at a significant pace as advertisers and networks strive to reach unique audiences. As a result, advertisers have very little visibility into where their advertising is being served.

"Click fraud is not a black and white issue, and there are many misconceptions and misleading statistics out there about its impact on advertisers," said Ken Miller, CEO of Anchor Intelligence. "By better understanding the unique value of each click, be it good or bad, advertisers can attract the most qualified users to their site while preventing low quality users from consuming ad spend. Advertisers can have greater peace of mind knowing that every click counts."

"Advertisers trust their media agencies to make vital decisions about campaign placement and budget allocation on their behalf," said Timothy Hanlon of VivaKi Ventures. "Anchor Intelligence, with its rigorous analytics, experienced team, and cutting edge technology, proved the best opportunity for VivaKi's agencies to offer clients a turnkey solution for click fraud detection and traffic quality management."

Anchor Intelligence's flagship service, ClearMark, is the most accurate traffic scoring system in the industry and the only system that works in real-time. ClearMark identifies fraudulent clicks as well as traffic with the highest probability of converting. By providing deep insight into the quality of each click as well as the factors that contribute to each click score, ClearMark helps to educate advertisers on click fraud and traffic quality.

To learn more about Anchor Intelligence solutions, visit: http://www.anchorintelligence.com/solutions.html.

About Anchor Intelligence:

Anchor Intelligence Inc., headquartered in Mountain View, CA, is the traffic quality solutions provider of choice among ad networks and search engines. Using Anchor Intelligence's ClearMark, the industry's first and only real-time traffic scoring system, ad networks obtain the necessary intelligence to fight click and impression fraud, efficiently manage traffic sources, and capitalize on high quality clicks while maximizing advertiser ROI. Anchor's ad network customers gain visibility into the quality of each click or impression as it happens. Armed with this information, ad networks can protect themselves from malicious attacks and empower advertisers with visibility into the performance of their traffic. Anchor Intelligence is funded by JK&B Capital; angel investors include Ron Conway of Baseline Ventures, Ram Shriram of Sherpalo Ventures, and Rajeev Motwani, Stanford Professor. For more information, visit: www.anchorintelligence.com.

About VivaKi:

VivaKi is a new strategic entity that leverages the combined scale of Digitas, Starcom MediaVest Group, Denuo and ZenithOptimedia to maximize investments and partnerships. Launched by Publicis Groupe in June of 2008, VivaKi focuses exclusively on improving the performance of advertisers' marketing investments in the context of rapidly expanding digital markets. The VivaKi Nerve Center is the world's largest center for developing new technologies, platforms and tools clients need to succeed in an increasingly digital environment. Web Site: www.vivaki.com

Contact Information

  • Media Contacts:
    Carla Vicens
    blast! PR for Anchor Intelligence
    (919) 833-9975
    Email Contact

    Cheri Carpenter
    EVP, Director of Corporate Communications for VivaKi
    (312) 220-6218
    Email Contact