SOURCE: Anchor Intelligence

September 08, 2008 10:30 ET

Anchor Intelligence Names Media Veteran Tobin Trevarthen Vice President of Business Development

Former AOL and Time Warner Executive Brings Over 25 Years' Experience to Leading Traffic Quality and Click Fraud Solutions Provider

MOUNTAIN VIEW, CA--(Marketwire - September 8, 2008) - Anchor Intelligence, a leading provider of traffic quality and click fraud solutions for the online advertising industry, today announced that Tobin Trevarthen has joined the company as vice president of business development. Trevarthen brings to Anchor Intelligence over 25 years of media and business development experience along with a track record of developing deep relationships with ad agencies, online advertisers, publishers and traditional media. He is now charged with building strategic relationships with key partners and customers and driving industry-wide adoption of ClearMark, Anchor Intelligence's flagship traffic scoring solution.

"I am confident that Tobin's extensive knowledge, expertise and proven ability to drive mutually beneficial relationships across industry partners will enable Anchor Intelligence to strengthen our leadership in the space," said Ken Miller, Anchor Intelligence CEO. "With Tobin's support, we can accelerate our customer partnership plans and drive towards our goal of building accountability in online advertising throughout the industry."

Prior to joining Anchor Intelligence, Trevarthen served in senior management roles at AOL, Time Warner and AllAdvantage.com, and also founded Spatial Shift, a strategic advisory firm specializing in revenue creation for several start-ups in mobile and e-commerce. During his seven-year tenure at AOL, Trevarthen most recently served as regional vice president for AOL Media Networks. Trevarthen worked for Time Warner twice over a 14-year period, running west coast integrated sales for Time Inc. as well as for AOL, where he had responsibility for revenues approaching $500 million.

"I am thrilled to join such an experienced and visionary team," said Trevarthen. "Anchor Intelligence is changing the way buyers and sellers of online advertising transact by providing visibility into the quality of each ad click or impression. I'm eager to share with industry leaders the power of the ClearMark traffic scoring system."

About Anchor Intelligence:

Anchor Intelligence Inc., headquartered in Mountain View, CA, is a leading online advertising traffic quality and click fraud solutions provider. Anchor Intelligence provides ad networks, advertisers, and agencies with cutting edge solutions to reduce click and impression fraud, identify high performing traffic, and ultimately optimize their business offering to address their customers' needs. Anchor Intelligence is funded by JK&B Capital; angel investors include Ron Conway of Baseline Ventures, Ram Shriram of Sherpalo Ventures, and Rajeev Motwani, Stanford Professor.

Contact Information

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