SOURCE: The Berry Company

The Berry Company

June 01, 2011 11:00 ET

Anchorage Small Businesses Named Winners in Extreme Marketing Makeover Contest

The Berry Company to Provide Consultative Services and Local Search Solutions Packages Valued at $32,500

ANCHORAGE, AK--(Marketwire - Jun 1, 2011) - The journey from lackluster to effective marketing has officially begun for three local businesses who have been named winners of the Extreme Marketing Makeover contest from The Berry Company, publisher of Alaska Communications Yellow Pages. Berry is pleased to announce that Burton Repair has been awarded the first place prize package valued at $25,000. Berry, the leader in online marketing and local lead generation, will support the marketing efforts of Burton Repair for one year by providing consultative services, print and digital advertising, as well as in-depth marketing metrics and analytics.

In addition to Berry's selection criteria, consideration for Extreme Marketing Makeover winners was given to the number of online votes businesses received during the public voting phase. In addition to Burton Repair, Anchorage awardees include:

  • Second Place: Jennifer Hughes Photography entered the contest to have the opportunity and guidance to make the best marketing choices to grow her business.
  • Third Place: Alpine Septic Pumping seeks to use digital marketing as a means to inform and educate its prospects and customers about preventive services.

"Each of our Anchorage prize winners epitomize the challenges that all of America's small businesses face in balancing the daily demands of running a business with the need to generate new leads and customers," said Ray Carulli, Berry's regional director for Anchorage. "Berry is honored to have the opportunity to help Mr. Burton, and all our winners, become more competitive by providing them with the expert marketing counsel and lead generation solutions they need."

In his video submitted to enter the contest, owner Robert Burton said he felt as though his repair business' website actually loses him business. "We want to create a comprehensive print and digital program for Burton Repair that Mr. Burton will be proud of," Carulli said.

The Berry Company is a trusted lead generation advisor with a rich history that spans 100 years. In 2010, Berry transformed its business beyond its flagship print directories to a full-service agency providing a wide range of online advertising solutions designed to reach consumers whenever and wherever they're searching for local goods and services. By winning the marketing consultation and local leads packages, these businesses will now leverage Berry's integrated suite of solutions including:

  • Website Design that converts browsers into buyers
  • Search Engine Marketing that increases the visibility of companies online
  • Internet & Print Yellow Pages Programs that deliver measurable impact
  • Online Video Campaigns that illustrate services through polished presentations

Small businesses in Anchorage, Cincinnati, Oahu, Lexington, Ky. and Mankato, Minn., were eligible to compete for the "Extreme Marketing Makeover" prize packages simply by telling Berry why their marketing programs were lacking and their companies deserving. Award winners were selected based on their submission's creativity and the business' need for Berry's solutions and support, as well as America's online votes. The $60,000 grand prize was awarded to Extra Fast Tax Service of Cincinnati, Ohio.

To follow Berry and the transformations of Extreme Marketing Makeover contest winners over the next year, visit and "like" Berry at

The Berry Company LLC, is a leading provider of local online, search, video and print solutions. Its local leads experts help more than 240,000 businesses in 42 states market their businesses to local consumers. As an authorized reseller of in all of its markets, The Berry Company provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. The company is a Google Qualified Company, offering Google AdWords and other solutions to its clients.

Since its founding 100 years ago, The Berry Company has offered exceptional service, local market expertise and a strong portfolio of solutions. For more information, please visit To follow Berry and the transformations of Extreme Marketing Makeover contest winners, "like" Berry at

For phone or in-person interviews with The Berry Company consultants, Extreme Marketing Makeover judges and Anchorage winners, contact Pat Nichols at 303-867-1651 or B-roll of winners also may be available with notice.

Burton Repair's Extreme Marketing Makeover video submission is available:

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