SOURCE: AnchorFree


November 12, 2010 11:00 ET

AnchorFree Launches New "Do-It-Yourself" Ad Service

Hotspot Shield Self-Service Ads Enable Anyone to Get an Ad Up and Running, Reach Millions of Hotspot Shield Users Across the Globe in Less Than Five Minutes

MOUNTAIN VIEW, CA--(Marketwire - November 12, 2010) -  AnchorFree Inc. today launched the Hotspot Shield Self-Service Ad Platform (, a quick, intuitive and low-cost way for anyone to easily upload or create an online display ad campaign within minutes. HSSAds is available immediately for anyone -- from individuals and small businesses, to large corporations -- to create and distribute their ads worldwide to more than 8.5 million consumers.

HSSAds are presented through Hotspot Shield, the world's most popular platform for secure web browsing, which is currently used by more than 8.5 million people worldwide per month to stay secure, anonymous and free of privacy concerns online. It also enables users to access content that is blocked or censored in many countries around the globe. Because of its ad-supported model, Hotspot Shield is free for anyone to use.

For advertisers, HSSAds offers anyone direct engagement via interactive and unobtrusive advertisements with a highly targeted, captive audience of millions of people, all over the world.
Advertisers can have their ads appear on top of popular domains that users access through Hotspot Shield and spend significant time on, including Facebook, YouTube, Twitter, and many other popular destinations.

The process is easy. You can either create a free account through the network or sign in through your existing personal account with Facebook, Yahoo, Google, Twitter or AOL. From there, follow three easy steps to create an ad:
1. Create campaign based on region: Choose from Global ($0.50 CPM), U.S. ($2.00), Europe ($2.00), Middle East ($1.00) or Asia ($1.00).
2. Create ad: Either upload an existing banner ad, or use Hotspot Shield's built-in designer settings to create a unique, branded ad in less than one minute.
3. Manage campaign: Once the ad is up and running, you have all of the tools and visibility you need to monitor against important metrics, such as impressions and unique views, clicks, tracked conversions, revenue and ROI, cost and effective CPM. This information is automatically updated every 15 minutes.

What is unique about this platform is that it does not require a website URL for ad creation, meaning that an ad can simply be in the form of a message without requiring a destination URL. This makes it easy for any individual with an event, passion or cause to promote it to millions of people around the world, as well as for businesses to have a simpler, cheaper way of creating ad campaigns.

"We want to make it really easy for advertisers to engage with our users, and for users to engage with each other," said David Gorodyansky, CEO and co-founder of AnchorFree. "In brief, HSSAds enables anyone to have their voice heard by millions around the world."

Companies in a variety of industries have been using the Hotspot Shield Network in a more traditional way since 2007 to reach and engage with targeted, relevant customers, such as Dell, Arrowhead Water, Google Chrome, Bing, Wall Street Journal, Progressive Car Insurance, Jerry Brown,, Laughing Cow, and Canadian Tourism Committee.

To start creating your own ads through HSSAds, visit To download Hotspot Shield, visit Hotspot Shield is available on all Windows operating systems, as well as Mac OS X (10.6 Snow Leopard), Mac OS X (10.5 Leopard) and Mac OS X (10.4 Tiger).

About AnchorFree
AnchorFree enables millions of users globally to surf the Web freely and securely through Hotspot Shield, the world's first and most popular ad-supported virtual private network. More than 8.5 million monthly users in 100 countries rely on Hotspot Shield to secure their Web browsing experience, proliferating freedom of information online and democratizing the Web. It is the only free way to ensure privacy and total anonymity online on desktop computers, laptops and iPhones. Hotspot Shield is powered by AnchorFree's proprietary communication platform that enables marketers to distribute ad campaigns, messaging and content to millions of users, totaling over two billion page views every month. AnchorFree is a privately held venture backed Company and is based in Mountain View, California. For more information or to download Hotspot Shield, please visit To visit Expat Shield, please visit

Contact Information

  • Media Contacts
    LaunchSquad (for AnchorFree)