November 10, 2015 06:00 ET

Ancient Beauty Secrets Meet Modern Technology: Announces the Addition of Wei East

Wei East's Formulations Are Based on Traditional Chinese Remedies Passed Down From Mothers to Daughters for Generations

GOLD RIVER, CA--(Marketwired - Nov 10, 2015) - Eighteen years ago, decided to make clinical skin care products, normally only found in dermatologist offices, available to consumers online, and at better values. Today, with over 250 brands and 7,500 products, SkinStore is considered by many to be one of the world's leading specialty skin care product retailers. They have recently expanded their assortment of premium products to include Wei East skin care.

Wei East exemplifies the concept of nature meets beauty. Based on centuries of herbal remedies, passed down through generations, the luxurious formulas marry traditional Chinese herbs and the best of modern clinical research. Founder Wei Brian discovered her passion for beauty and the world around her as a child in China. After coming to America, Wei decided to indulge her passion and put her knowledge to use. The result was the largest Chinese Medicine-inspired beauty company in the U.S.

High-performance botanicals power the Wei East line, including micro-pure algae extract, found in Wei East Micropure Algae Anti-Aging High Performance Face Serum. The silky-smooth serum reduces the appearance of fine lines and wrinkles, pore size, plumps and firms.

Christina Bertolino, Senior Buying Manager at, said, "Chinese herbal skin care is increasing in popularity and after using Wei East's products it's easy to see why. The formulations are the result of herbal remedies and the best of modern technology, resulting in luxurious, effective skin care."

Physician-founded in 1997, SkinStore carries over 250 premium brands of skin care, cosmetics, hair care, beauty tools and fragrances from around the world, including high quality products normally found in luxury spas, fine department stores and dermatologist offices. An esthetician-staffed call center is available Monday through Friday to answer customer questions and help shoppers choose products best-suited for their skin type. The company is headquartered in Gold River (Sacramento), California. For more information, visit, or