SOURCE: Andiamo Systems

January 29, 2008 08:00 ET

Andiamo Systems Offers Marketers an Easy, Affordable Way to Keep Their Fingers on the Pulse of Consumer Opinions & Social Media in 2008

Word-of-Mouth Measurement Tool Tracks What Consumers Talk About Online Regarding Your Brands and Your Competitors

SAN FRANCISCO, CA--(Marketwire - January 29, 2008) - It's the beginning of a new year and time for marketers to implement fresh plans, objectives, and better ways to understand and act upon the complicated, and often untapped sphere of the social media marketplace. Andiamo Systems, a premiere online, Word of Mouth (WoM) Measurement company, is leading the way in assessing and measuring consumer conversations in online and mainstream media.

Andiamo offers the best tool in the marketplace to assist those in marketing and sales roles grasp and understand just what is being said about a particular product, company or service online. Positioned as a first-mover product for small-midsize businesses, the word-of-mouth measurement and brand monitoring application enables users to identify and act upon online consumer sentiment with much greater ease, accuracy and affordability.

"3/4 of consumers rate Word of Mouth as the #1 influencer of their purchase decision. Andiamo Systems was created in response to my own frustration and inability to find a service that accurately and affordably monitors the emerging social media realm," said John Hingley, Andiamo Systems Founder & CEO. "What we have designed is a tool that can help anyone interested in monitoring 'consumer speak' in a manner that is totally easy to use, actionable and at a price that doesn't preclude entry."

Hingley is no newcomer to the marketing industry. Prior to creating Andiamo Systems, he started Crush Direct and before that he was COO for His other experience includes executive-level positions in both start-ups and public companies including Yaga, The Learning Company and Mattel. With his background and experience, he intuitively understands what those in the marketplace need and how to deliver it.

CMOs, brand managers, marketing and sales executives -- and their public relations and advertising agencies -- need the technology Andiamo Systems' provides. With it they have the ability to track market awareness & campaign impact, gain competitive intelligence, identify and engage with the biggest influencers of brand perception and purchase intent, position their products more effectively, and manage reputation issues all with one integrated tool.

"Andiamo Systems offers tremendous ways to keep my finger on the pulse of consumer opinion about my brands," says Matt Wood, VP Retail for Icon Estates, the luxury wine group of Constellation Brands.

Andiamo Systems' S-a-a-S (Software as a Service) application actively collects, processes and analyzes online social media data from millions of blogs, message boards, forums, social networks like MySpace and Twitter plus mainstream media including news sites and trade publications. In addition Andiamo Systems employs a level of human review in the analysis and reporting to best deliver accurate, and relevant information.

This information is delivered continuously in real-time to Andiamo Systems' clients via an intuitive suite of reports than can be accessed 24x7. The reports range from high-level reports, all the way to complete drill-down on the individual blog or article text.

The easy-to-understand reporting suite focuses on delivering the most actionable information and includes complete sentiment and opinion analysis, Speaker Influence and Authority, the relevance of the article to the brand, plus an intuitive dashboard showing word of mouth trending, share of voice reports and more.

Signing up for the Andiamo Systems service is simple and risk-free. They offer a 14-day free trial. The service is priced affordably to appeal to companies of all sizes and levels of 'buzz.' Customers can add or delete brands any time.

Since its recent launch, Andiamo Systems has garnered dozens of agency and end-user clients including Netbooks, Robert Mondavi Winery, Sweettree Assisted Living, Kyros Entertainment, Access Public Relations, eWinery and VerticalResponse.

About Andiamo Systems

Andiamo Systems is a privately held San Francisco-based on-demand software company empowering businesses of all sizes to monitor, measure and act on consumer conversations across the spectrum of online social media and mainstream media. Get more information at

Contact Information

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