SOURCE: Andiamo Systems

March 20, 2008 12:57 ET

Andiamo Systems Tracks the All Important Buzz Around the Presidential Campaign & Candidates

Who's Stealing the Spotlight Across the Spectrum of Online Venues?

SAN FRANCISCO, CA--(Marketwire - March 20, 2008) - Andiamo Systems, a premiere online Social Media Measurement company, recently began tracking the level of buzz surrounding the two democratic candidates Hilary Clinton and Barack Obama and the lone republican presidential candidate John McCain.

These online venues -- blogs, forums, social networks and the like -- are hotbeds for people to share their opinions. Everything from what hotels to stay in, what HDTV to buy, and with more frequency what political candidate and issues to back are finding a voice in the online world. Andiamo Systems helps keep their client's finger on the pulse of online sentiment, and considering the impact of Word of Mouth for political candidates, this is especially timely intelligence. For this time period, Andiamo Systems reports on several summary findings, including:

1.  Who's stealing the buzz?
Period:  March 1  through March 19
Barack: 41% of total
Hillary 38% of total
McCain 21% of total

2.  What is driving the conversations?
The three highest volume periods of tracked buzz during the time period

March 5, Hillary Clinton. Why? After the Super Tuesday 2 wins. 6,762
tracked conversations
March 17, Barack Obama. Why? Anticipation of his speech regarding Reverend
Wright 7,050 tracked conversations
March 18, Barack Obama, Why? Commentary on his speech 6,892
tracked conversations

"These numbers are significant, and don't even count the thousands who simply read, but do not actually join the conversations. We see the amount of buzz surrounding the candidates up approximately 25% over the past three months, as the contest has heated up going into the crucial primaries," said John Hingley, Andiamo Systems founder and CEO. "We see this trend continuing through the upcoming months leading to the DNC and general election in November."

The ability to track and measure these conversations in real-time allows those monitoring to instantly gauge their level of awareness, consumer opinion and the impact their campaigns have. Andiamo Systems offers Social Media Measurement and Brand Monitoring services by continually collecting and analyzing conversations from the millions of online venues where conversations occur millions of times a day. Andiamo Systems provides a real-time, actionable and affordable suite of web-based reports showing their client's consumer opinion and awareness of their brands, products and services.

About Andiamo Systems

Andiamo Systems is a privately held San Francisco-based on-demand software company empowering business of all sizes to monitor, measure and act on consumer conversations across the spectrum of online social media and mainstream media. Get more information about Andiamo Systems at

Contact Information

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    Kirby Communications
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