Human Equation

Human Equation

November 04, 2013 10:00 ET

Andrea Doyon to Speak on Big Data at the 52nd Congress of the ICCA in Shanghai

MONTREAL, QUEBEC--(Marketwired - Nov. 4, 2013) - Andrea Doyon, founding partner and CINO of Human Equation, will present a lecture on Big Data Tuesday, November 5th, 2013, as part of the 52nd assembly of the International Congress and Convention Association (ICCA), in Shanghai, China.

The conference, which will be held at 11:00am (EST) at the business tourism industry's largest international event is entitled "Big Data: What it really means, and why it's going to radically transform business models, marketing strategies, and competitiveness in every industry."

Since 2009, Human Equation invested more then 1.5 Million in research and development for Big Data projects, from Cirque du Soleil's recruitment tools, lead generation platforms for Tourisme Montréal to last year Big Data partnership with Microsoft.

Andrea Doyon will explain how certain visionary businesses are using Big Data to extract value from internal and external data sources and will talk about how criminal forensic science can help solve some of the challenges of Big Data analysis.

"These days, it's almost impossible to read a business magazine without being struck by the extent to which these new technological tools have become integral when it comes to harvesting extremely precise, quality information," said Andrea Doyon.

"We're at the apex of our ability to exploit web intelligence and use Big Data as a primary asset in all aspects of the business spectrum, from business-development, recruitment, monitoring, risk management an many more."

"It is now not a question of what is the Return on Investment (ROI) of Big Data, it is a question of what is its Non Acquisition Cost (NAC). Can we really afford, in 2013, not to have a business plan regarding Big Data in our enterprise."

Human Equation has made a name for itself with its own platform, Echo Alpha, a Open-Data analysis technology which has conducted more than 15.7 million cyber-investigations in the last 4 years.

About the ICCA

The ICCA represents the main entities behind organization, transportation and accommodations for the international meetings and events market. The group is comprised of over 1000 member companies and organizations representing 90 countries. The ICCA specializes in international association meetings, and offers members information, channels of communication, and business development opportunities. For more information:

About Human Equation

Founded in 2006, Human Equation is a digital agency specializing in the development of interactive solutions and multi-platform content strategies. Employing a team of 50 experts, Human Equation works with over 350 medium and large businesses in seven countries around the world. With an investment of over $1.5-million in scientific research and experimental development, the agency has established itself in several high-tech sectors representing personalized communications, artificial intelligence, cyber investigations, alternate reality gaming (ARG), and Gamification.

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