SOURCE: EVINE Live Inc.

EVINE Live Inc.

August 31, 2015 08:30 ET

Andrew Zimmern, Chef and Host of Travel Channel's "Bizarre Foods," to Premiere Exclusive Food Line on EVINE Live

The Well-Known Food Personality Is Partnering With Pat LaFrieda, One of the Country's Most Sought-After Meat Purveyors, to Offer Customers a Selection of Not-So-Bizarre -- Yet Still Delightfully Unique -- Premium Meats and Sausages That Are Delivered Fresh, Never Frozen

MINNEAPOLIS, MN--(Marketwired - Aug 31, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that Andrew Zimmern, star and host of Travel Channel's "Bizarre Foods," will premiere Andrew Zimmern: World's Best Meats, an exclusive line of fresh, never frozen meats and sausages on September 8th at 11am and 4pm ET on TV and online. A three-time James Beard Award-winning TV personality, chef, writer and teacher, Andrew Zimmern is universally regarded as one of the most versatile and knowledgeable personalities in the food world. Bringing his zest for food to EVINE Live, Andrew will tantalize viewers with his unique selection of food and high-quality cuts of meat from one of the country's finest meat purveyors, Pat LaFrieda.

"We're excited to welcome Andrew Zimmern as the newest member of the EVINE Live family," said Russell Nuce, Chief Strategy Officer of EVINE Live. "While Andrew is best-known for his work on 'Bizarre Foods,' he's also a skilled chef and successful restaurateur. He's passionate about seeking out the finest, freshest ingredients for his recipes, which led him to source from one of the best in the world, Pat LaFrieda. It's almost unheard of in our industry to deliver to customers' doorsteps meat that's fresh and never frozen and we're thrilled to offer that level of quality to our viewers."

"I haven't been this excited in a long time," said Andrew Zimmern. "Working with my friend Pat to bring a new product line to EVINE Live's community is what I've wanted to do for years. Being able to share cuts of meat unavailable at retail's butcher counters is real story telling through food, and it affords everyone the same opportunities that the best chefs in the world have. From Korean boneless short ribs, to my favorite new steak cut, to our signature sausages, everyone can share in what I've experienced abroad at their own table."

"My family has been dedicated to supplying America's best meat to the greatest chefs in the country," said Pat LaFrieda. "Now, I have the opportunity to get that same high-quality meat to households around the country. The idea of curating this line of products with Andrew Zimmern, the most adventurous chef known to mankind, is a butcher's dream. Andrew is not just a chef, not just a dear friend, but an idol to me and to all who care about what we eat. This partnership represents the best of two culinary worlds, and our products will be a fusion of my high quality meat and Andrew's global knowledge of food."

Andrew Zimmern: World's Best Meats will premiere on EVINE Live September 8th at 11am and 4pm ET. A traveler and explorer, Andrew immerses himself in the cultures he visits and brings back new ingredients, cooking techniques, stories and inspiration for everything he does. Partnering with Pat LaFrieda, a fourth-generation butcher and supplier of meats to some of the most celebrated restaurants around the country, Andrew has curated a unique selection of meats and sausages sourced from trusted family-owned farms. Delivered fresh, never frozen to the customer's doorstep, Andrew Zimmern: World's Best Meats ensures first-class flavor that can't be found at retail butcher counters and shops. During the launch, Andrew will present a variety of quality cut meats, including Sweet Italian and Hot Italian Sausage, Sierra Cut Steak, Pork Tomahawk Chops, Lamb Ribs and Merguez Sausage and more.

Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: www.evine.com/channelfinder.

For more information on Andrew Zimmern's exclusive collection visit www.evine.com/andrewzimmern. For more information on EVINE Live visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ: EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile devices. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day; engaging its community of customers in a digital shopping experience that includes live streaming and social platforms.

About Andrew Zimmern
Andrew Zimmern is a three-time James Beard award-winner, a chef, a writer, teacher and gracious dinner guest who has traveled to over 150 countries, logging countless hours in kitchens around the world. Andrew is best known for his Travel Channel series, Bizarre Foods, Bizarre Foods America, Bizarre World, and now Bizarre Foods: Delicious Destinations. He will tell you that his life is about demonstrating and promoting cultural acceptance, tolerance and understanding. He has written three books, appears monthly in Delta Sky Magazine, is a Chef-in-Residence at Food & Wine Magazine and an entrepreneur in residence emeritus at Babson College's prestigious Lewis Institute. He has produced a prodigious amount of television, incubated a dozen businesses, created restaurants, designed a cookware line, created an award winning podcast and is devoted to his charitable endeavors. Andrew is always shining the spotlight on impactful ways to think about, create and live with food.

About Pat LaFrieda
Pat LaFrieda's first foray into the meat world began in the summer of 1981 at age 10, when he began learning the tricks of the meat trade from sunrise to sundown under the watchful eye of his forefathers. That summer changed the course of his life: 28 years later, he owns and operates New York City's most prestigious and most valued meat packing facility. Today, LaFrieda Meats boasts an impressive one thousand customers and is rapidly growing. The business runs seven days a week, around the clock, selling to the finest restaurants around the country. In 2012, LaFrieda stared in his own reality show, "MEATMEN" on Food Network and published his first cookbook, "Meat: Everything You Need to Know" (Atria Books) in 2014. In addition, LaFrieda Meats has gotten into the restaurant business with restaurants and kiosks at Citi Field the home of the New York Mets.

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