SOURCE: Andromeda


June 26, 2012 19:44 ET

Andromeda Appoints David Hick as Vice President, Americas

LONDON--(Marketwire - Jun 26, 2012) - Andromeda, a global developer of point of sale and delivery software solutions used by leading restaurant chains worldwide, today announced that David Hick has joined the company's executive team as Vice President, Americas. In this role, Mr. Hick will be responsible for leading product management, marketing communications as well as direct and channel sales and strategy for the company's business in North and South America.

Mr. Hick brings over 20 years of hospitality and technology industry leadership to Andromeda, with experience in entrepreneurial, multi-unit and corporate management. He is an expert in managing the complete product lifecycle, including analyzing market needs, conceptualizing solutions, developing go-to-market strategies and spearheading marketing, sales, and business development functions. Most recently, he served as Sales Account Executive with Speedline Solutions, a leading North American supplier of point of sale technologies, where he was responsible for managing key accounts and creating effective selling strategies. Mr. Hick served on the strategic planning committee and was consistently the top grossing sales leader during his employment with Speedline.

"This is a strategic appointment for us and will enable us to launch into the largest markets in the world. We know that we have a world class product and with Dave's industry knowledge and contacts, we have all the ingredients for success," stated Ben Portsmouth, CEO.

Andromeda is currently experiencing a time of impressive growth and success around the world thanks to its highly scalable and unique family of software solutions. With key clients like Papa John's Pizza, New York Pizza and KFC coming on board in international markets, the software is gaining recognition and accolades for its real time enterprise management, GPS driver management and web based operational controls. Andromeda's Rameses platform is able to accommodate any level of user and provides measurable return on investment for any scale of business. With purchase and payment plans to meet any budget, Andromeda has a platform that is ideally suited for any enterprise.

About Andromeda

Formed in 1999 by Ben Portsmouth and Ben Cole, Andromeda has been designed by restaurant people, for restaurant people. Mr. Cole and Mr. Portsmouth were employed in multiple roles by the Pizza Hut system in the UK and used that unique perspective to design a system that truly works the way operators need it to. This approach has led to major roll outs of the software by some of Europe's leading restaurant chains. Since incorporating, the company has grown to the point where it now has offices in the UK, France, India, Bulgaria and customers in 11 countries around the globe. Significant growth is forecast for 2012 and 2013 with the launch of the North and South American division.

Contact Information

  • Dave Hick