SOURCE: Andronico's Community Markets

Andronico's Community Markets

December 09, 2016 13:19 ET

Andronico's Community Markets Launches Final FitBank Challenge

EMERYVILLE, CA--(Marketwired - December 09, 2016) - Andronico's Community Markets® will launch their farewell FitBank Fitness Challenge with a full line up of cash rewards going to store customers and employees in exchange for working out. The challenge will kick-off Sunday, December 11th and run through the final weeks of business.

Named "#RIPACM" this fitness challenge is a key element of "#Androniclose," the company's cheeky and light hearted marketing campaign during their final days. E-blasts and social media encourage participants to "get ripped" while signage calls out RIP Andronico's.

Andronico's first launched the FitBank program to employees and customers last January with more than a thousand participants signing on. Available on iTunes, FitBank.Works is the acclaimed workplace fitness program that exchanges fitness currency (number of workouts) directly for healthy foods and products.

Participants log workouts at their favorite gym or studio through check-ins with Fitbank.Works Global Gym, the premier partner of the program, and receive rewards based on the number of visits each week. Participants can register for the FitBank challenge at: http://www.andronicos.com/FitBank/.

#RIPACM rewards participants with gift cards in varying increments: $15 for 3 workouts, $25 for 4 workouts, $30 for 5 workouts, $35 for 6 workouts and $50 for 7 workouts.

About Andronico's
Born in Berkeley in 1929, Andronico's Community Markets is an eclectic neighborhood grocery store focused on feeding a healthy lifestyle and community through their FitMarket program of in-store and online tips, recipes and services. Making good on its commitment to "Bring Healthy Back" they have launched an exclusive partnership with FitBank, a new, mobile rewards program for customers and employees. FitBank is part of fitness app Sweat.Works Global Gym.

For more information on the FitMarket-FitBank programs visit:
http://www.andronicos.com/Fit_Market_Home

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