December 18, 2012 09:00 ET

Angel Unveils New Outbound Campaign Manager

Cloud-Based Tool Gives Businesses the Flexibility and Insight to Proactively Create a Personalized Customer Experience

VIENNA, VA--(Marketwire - Dec 18, 2012) -  Angel, a leading provider of cloud-based Customer Experience (CX) solutions and division of MicroStrategy® Incorporated (NASDAQ: MSTR), today introduces Angel Outbound Campaign Manager, a new web interface that enables businesses to easily build, manage and measure proactive outbound customer communications. With Angel's cloud-based Outbound Campaign Manager powered by Angel's CX Analytics, enterprises are able to create a two-way conversation with customers, gain valuable insight into customer preferences and provide a more personalized customer experience.

Built off of Angel's award-winning CX Builder and tightly integrated with Angel's cloud-based CX Platform, Outbound Campaign Manager is an easy-to-use self-service tool that does not require any coding background and empowers business users to quickly design outbound customer campaigns and manage customer communication flows across multiple channels. For example, Angel's Outbound Campaign Manager allows businesses to easily send appointment reminders, shipment notifications and account changes to their customers via the channel of their choice. Additionally, with real-time customer data integrated with Outbound Campaign Manager, businesses can better anticipate customer needs, specifically tailor each customer interaction as well as monitor and measure the value and impact of each proactive customer campaign.

"Creating a delightful customer experience happens over an entire customer lifecycle, not just at one instance," said Dave Rennyson, president, Angel. "Businesses today need easy-to-use and cost-effective tools to build strategic and proactive customer communication programs that enable two-way conversations and diffuse potential customer frustration. With Angel's cloud-based Outbound Campaign Manager, businesses can quickly gain the flexibility to design and deploy outbound campaigns that are customized to their customers' needs and measure their effectiveness to ensure customer satisfaction and increase brand loyalty."

With Angel's cloud-based CX Platform, businesses are able to create proactive, scalable and personalized customer interactions by integrating with web-based CRM systems like Additionally, Outbound Campaign Manager leverages Angel's CX Platform security and authentication features, including voice biometrics and safe dialing windows, which are ready to deploy out-of-the-box.

Angel's Outbound Campaign Manager is generally available now. For more information on Angel, please visit:

About Angel
Angel is a leading provider of cloud-based Customer Experience (CX) solutions for Interactive Voice Response (IVR) and Contact Centers. These solutions enable organizations to quickly deploy voice, SMS, chat, mobile, and Business Intelligence (BI) applications that all put the Customer Experience (CX) First. Angel's solutions are built on an on-demand, software-as-a-service (SaaS) platform and require no investment in hardware, software, or human resources. More than 1,000 customers worldwide turn to Angel's CEM solutions to delight their customers and their bottom line.

Contact Information

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    Mallory Cloutier
    SHIFT Communications
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