Angus Reid Strategies

Angus Reid Strategies

November 10, 2006 09:00 ET

Angus Reid Strategies: Nelson Mandela, Bill Gates, and the Dalai Lama Are on Top of World Leader Poll

Angus Reid Strategies World Poll of 20 Countries Ranks Most and Least Admired World Leaders

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Nov. 10, 2006) - Angus Reid Strategies -

- Respondents ranked South African civil rights leader Nelson Mandela #1 and software billionaire and noted philanthropist Bill Gates ranked #2. Other leaders ranked in the top tier include U2 lead singer and poverty activist Bono, the exiled Tibetan spiritual leader His Holiness The Dalai Lama, former U.S. President Bill Clinton, and UN Secretary General Kofi Annan.

- At the bottom of the Admiration Index, U.S. President George W. Bush received the fourth-lowest rating of the 19 leaders measured by the Poll. Moreover, he shares the bottom tier of the ranking alongside leaders that his administration has identified as enemies or threats to his country: Iranian President Mahmoud Ahmedinejad, Korean dictator Kim Jong Il, and Hezbollah leader Hassan Nasrallah.

"Politicians fare less well than activists in the rankings because they are in the business of trying to be all things to all people, whereas humanitarians can champion one noble cause with far less compromise thrust upon them," says Craig Worden, Vice President of Public Affairs at Angus Reid Strategies. "Regardless, President Bush's poor showing is noteworthy because he is ranked similarly to the very leaders that he has sought out international assistance to oppose."

THE SURVEY RESULTS:



1. THE WORLD LEADER ADMIRATION INDEX

(Average Score on a scale of 1-10, where 1 represents not admired at all
and 10 represents admired very much. Note: Mean average.)

Ranking Mean

Nelson Mandela 7.0
Bill Gates 6.9
The Dalai Lama 6.3
Bono 5.8
Bill Clinton (USA) 5.5
Kofi Annan (UN) 5.5
Stephen Harper (Canada) 5.2
Jimmy Carter (USA) 5.1
Angela Merkel (Germany) 5.0
Junichiro Koizumi (Japan) 4.8
Luis Inacio Lula Da Silva (Brazil) 4.6
Tony Blair (UK) 4.5
Pope Benedict XVI 4.5
Condoleezza Rice (USA) 4.3
Hugo Chavez (Venezuela) 4.1
George W. Bush (USA) 3.3
Mahmoud Ahmedinejad (Iran) 3.2
Hassan Nasrallah (Lebanon) 3.1
Kim Jong Il (N. Korea) 3.1


METHODOLOGY

These are the results of a survey conducted by Angus Reid Strategies on behalf of Maclean's Magazine. Data for this study were captured between September 22 and October 6 via 5,800 online surveys among a random sample of the online population of 20 countries: Canada, U.S.A., Mexico, Britain, Spain, Germany, Italy, France, Russia, Australia, China, India, Japan, South Korea, South Africa, Israel, Lebanon, Turkey, Egypt, and Saudi Arabia. Two hundred interviews where administered in each country except for Canada, the United States and Lebanon where sample sizes were 1,200, 1,000, and 125 respectively.

Once the data was captured, samples were balanced and validated through demographic and voting data provided by national statistics and electoral results. In the United States, Canada, Australia, Japan and the five European countries samples can be considered representative of the views of the general population. In the other countries, samples are somewhat biased towards the more urban, educated and affluent segments of the population. Surveys were conducted in domestic languages except for South Africa and India where English was the only language surveyed.

The total sample size has an associated margin of error of 1.3%, 19 times out of 20. In those countries where sample sizes reached 200, results can be considered accurate (19 times out of 20) to within +/- 7% had the overall population responded. In Canada and the United States, the margin of error is +/- 2.8% and +/- 3.1% respectively. In Lebanon, it is +/- 9%.

Note to editors:

A summary of the study and graphs is available online at www.angusreidstrategies.com/worldpoll.

About Angus Reid Strategies

Angus Reid Strategies (www.angusreidstrategies.com) is a full-service public opinion and market research firm with offices in Toronto, Vancouver and Calgary, Canada. The company provides local, national and international clients with insightful, customized marketing research solutions with an emphasis on proprietary online technologies. Its team of seasoned research professionals provides the highest quality market research and analysis to help clients.


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