SOURCE: Animal Jam

Animal Jam

February 04, 2016 09:15 ET

Animal Jam Named Fastest Growing Gaming Site in the United States by SimilarWeb

The Online Game and Social Network for Kids Furthers Growth Through Mobile Expansion and Continued Focus on Target Audience

SALT LAKE CITY, UT--(Marketwired - Feb 4, 2016) -  WildWorks, a leading developer of online worlds and free-to-play games, today announced that Animal Jam has become the fastest growing gaming site in the U.S., and ranks in the top 15 biggest players in the online gaming industry, according to SimilarWeb.

Animal Jam, the online playground for kids who love animals and the outdoors, has seen astronomical growth since its inception with more than 50 million registered users worldwide. The game's reach is expanding from online to offline with the launch of toys, accessories, and apparel at retailers this summer. With an average 25% year-over-year increase in revenue and additional global licensing deals underway, Animal Jam is slated to continue its growth and dominance in the online kids space.

"Our goal has always been to provide the world's biggest and best online playgrounds for kids, one in which parents would feel that their kids are safe and having fun," said Clark Stacey, CEO of WildWorks. "I believe we've fulfilled that. This past year's growth has been tremendous."

In addition, WildWorks launched Play Wild!, the mobile version of Animal Jam, in August 2015. To date, the app has received one million downloads despite having no paid user acquisition. Play Wild! has been the number one downloaded iPad game for kids 9-11 in 35 countries, the number one downloaded iPad educational game in 20 countries, and the number one top grossing iPad game for kids 9-11 in 54 countries.

Similar to the popular web-based game, Animal Jam - Play Wild! provides an online experience for kids to chat with friends, play games, and learn about animals and the natural world around them through educational content including videos, animal photography, and animal facts.

About WildWorks
Wildworks is an interactive entertainment company that creates super fun games for kids. Its audience expertise, brilliant game design, and dedication to ethical online commerce ensures that both parents and kids feel happy and safe during playtime. A kid's attention is a terrible thing to waste, which is why Wildworks is committed to constantly innovating new ways to educate and delight through purposeful play.

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