SOURCE: Animax Entertainment

Animax Entertainment

February 25, 2009 11:09 ET

Animax Entertainment Retains Media Link Partners

Media Link to Drive Advertising and Entertainment Business Development Opportunities

LOS ANGELES, CA--(Marketwire - February 25, 2009) - Animax Entertainment, an Emmy-winning creative development and entertainment studio with offices in Los Angeles, Toronto and Boston, announced today that it has retained Media Link Partners, a Los Angeles and New York City-based strategic advisory firm, as a business development consultant. Media Link's founder and managing principal, Michael Kassan, will be the lead on the engagement.

Founded in 2001, Animax Entertainment has evolved from an animation production services shop to a full-service multiplatform agency working in both the entertainment and advertising arenas. Winners of the first Broadband Emmy, Animax has produced award winning work for clients including Disney, Spin Master, Carl's Jr./Hardee's, ESPN, Hallmark, MTV, Sesame Workshop and Nickelodeon among others.

"Animax has experienced strong revenue and profit growth as we've organically grown the scope of services we've offered to our clients," said Corey Torrence, CEO of Animax. "Media Link, with its team of senior executives who have advised many of the Fortune 100's best-of-breed global brands, is uniquely positioned to take us to the next level."

"We are confident that with our assistance Animax will be able to accelerate revenue and business development opportunities by leveraging their already deep experience in branded entertainment," said Media Link founder, Michael Kassan, an internationally recognized leader operating at the intersection of the media, advertising, and entertainment industries.

About Animax

Animax is an Emmy-winning multi-platform production company and agency. From strategy to creative and technical production to marketing and media planning, Animax offers clients full service capabilities and develops original content for broadcast and broadband. This includes TV shows, online games, virtual worlds, video content and branded entertainment like http://www.slotcar2009.com, recently launched for Hardee's and Carl's Jr. Visit http://www.animaxent.com.

About Media Link LLC

Media Link, LLC is a Los Angeles and New York City-based strategic advisory firm which acts as an advisor to many of the Fortune 100's best-of-breed global brands. The company's clients include Microsoft, AT&T, Unilever, Home Depot, Colgate-Palmolive, The Walt Disney Company, Viacom, Comcast, Bain & Co., Cerberus Capital Management, General Atlantic, Fremantle and Sony to name a few. The company was founded by Michael Kassan, managing principal, and the former President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies. Visit http://www.medialinkllc.com.

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