SOURCE: Salon City, Inc.

August 24, 2009 10:58 ET

AnnaLynne McCord of "90210" Sizzles on Cover of Salon City's Premiere Issue of Beauty Entertainment Magazine

BEVERLY HILLS, CA--(Marketwire - August 24, 2009) - Ewire -- Salon City, Inc. (PINKSHEETS: SALN) announced that TV actress, AnnaLynne McCord, who plays catty student Naomi Clark on The CW's popular show "90210," is the first Hollywood celebrity to grace the cover of the premiere issue of Beauty Entertainment Magazine. Called BE! for short, Beauty Entertainment is Salon City's newest print publication, and BE!'s on sale dates will coincide with "90210's" TV season premiere, airing Tuesday, September 8th on The CW Network.

School is back in session in the world's most fabulous zip code, and things are richer, raunchier and more scandalous than ever in "90210." "90210" was last season's biggest hit on the CW, and AnnaLynne McCord is emerging as the show's break-out star. At 21, she has already been seen on "Ugly Betty," "The O.C.," "Cold Case," "CSI: Miami" as well as a slew of films: "The Haunting of Molly Hartley" with Chace Crawford, "Fired Up" with Sarah Roehmer and Molly Sims, "Transporter 2" and the 2003 re-make of "Dawn of the Dead." Playing rich teen with issues Naomi Clark on the new "90210" promises to give her an entirely new level of recognition in Hollywood.

Salon City co-founders and BE! publishers, Steven and Annie Casciola, chose McCord for the cover because "AnnaLynne has a unique, individual look and style that is synonymous with Hollywood's titillating, yet socially-conscious, young stars. It's a 'good girl-bad girl' persona she has to be able to balance in front of the media and fans. In AnnaLynne's case, she's being herself naturally; and that's what BE! is all about and what our targeted style-driven readers identify with."

McCord's exclusive BE! photo shoot in Los Angeles was photographed by photographer Angelina Venturella, another hot, new visual artist on the L.A. scene. Lynn Venturella, who produced the fashion shoot, assembled an A-list of Beautymakers who acted as the 'editorial posse' and captured McCord's striking beauty features; Makeup was done by Chantal Moore (Cloutier) using Chanel; Hair by Eric Sebbag (Cloutier) using Sebbag Essential Oils; and Styling was done by Heidi Meek (Cloutier). The shoot was done in Los Angeles and featured fashion's hottest brand names including Felja, Nicole Miller, Sonya Ooten, Prima Dini, Missis, Swarovski, Gianna Melanna, BCBG and Ina Soltani.

For the full release please follow this link: http://www.ewire.com/display.cfm/Wire_ID/5311

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