SOURCE: Engage121, Inc.

Engage121, Inc.

October 19, 2010 10:15 ET

Annex Brands to Localize Social Media Outreach Through Engage121

Leading Franchisor Will Use Engage121 for Localized Social Media Monitoring & Engagement

NORWALK, CT--(Marketwire - October 19, 2010) -  Annex Brands, Inc., a leader in the shipping and business services industry, has selected Engage121, Inc., a software company with expertise in social media and franchise communications, to facilitate its online outreach across multiple social media networks and blogs.

Annex Brands is the franchisor of the brands: PostalAnnex+; Handle With Care Packaging Store; and Sunshine Pack & Ship. Annex Brands is comprised of over 320 commercial shipping and office service centers in 36 states across the nation, and is considered an industry innovator in the shipping business and services sector. With Engage121's Enterprise social media application, Annex Brands will now monitor online conversations about its brands and competitors, distribute localized coupons to current and potential customers, and build effective customer loyalty programs through specials and promotions.

The Engage121 Enterprise software application allows Annex Brands to simultaneously monitor numerous social media networks and more than 200,000 blogs, as well as traditional news media. More importantly, Annex Brands can now immediately engage any individual identified from within the social media platforms or blogs that the application monitors. All activity in the application is tracked and measured to evaluate results. Presently, the Engage121 application integrates all leading social media networks and tools and can be customized to include additional platforms to meet client demand.

"With hundreds of locations across the U.S. under three distinct brands, it's imperative for us to engage both current and potential customers at a local level," said Annex Brands Vice President of Marketing Communications Steve Goble.

"Engage121 allows us to communicate through social media to differentiate our brands, increase our online fans and followers, and engage local customers," Mr. Goble added.

"We are proud to announce Annex Brands as an Engage121 client," Engage121 CEO Jon Victor said. "Annex Brands recognizes the growing need to have a presence in the social media landscape, and we are excited to offer them a powerful platform that allows for localized social media monitoring and engagement," Victor added.

About Annex Brands

Annex Brands, Inc. is a franchisor of the PostalAnnex+, Handle With Care Packaging Store and Sunshine Pack & Ship brands. Formerly known as Postal Annex+, Inc, Annex Brands is headquartered in San Diego, California, where the company was founded in 1985. Its brands offer shipping and business services such as moving van, freight shipping, small parcel and overnight document delivery services, private mailbox rental, notary service, high-speed copying in black & white and color, office supplies, web site/e-commerce services, faxing service, printing, stationery, rubber address stamps, key duplication, greeting cards and assorted gift items, all in a convenient, service-oriented environment. To find out more about the company, visit

About Engage121

For more than ten years, Engage121 Inc. has provided communication services to hundreds of national franchisors, dealerships and direct sellers. With that decade of experience, the company developed a single social media application tailored for the unique communications needs of a national enterprise or brand with hundreds of sales locations. Engage121 Inc, formerly eNR Services, is the creative force behind the Engage121 social media application. The company continues to provide other, highly regarded communications tools: Grassroots PR, MediaQ, MatchPoint and AP Planner, and counts more than 2,000 industry-leading companies as valued clients. For more information, please visit

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