SOURCE: Motive Television PLC

May 04, 2011 02:00 ET

Announces Agreement With Granite Broadcasting Corp

LONDON--(Marketwire - May 4, 2011) -




              MOTIVE TELEVISION ANNOUNCES AGREEMENT WITH
                   GRANITE BROADCASTING CORPORATION


           - To Launch First Pilot Test in the United States -


London - May 4, 2011 - Motive Television PLC, the television software,
services and solutions provider, announced today that its U.S.
subsidiary, Motive Television Inc., has reached an agreement with
Granite Broadcasting Corporation for a pilot program at KOFY-TV,
Granite's television station serving the San Francisco-Oakland-San
Jose, CA, television market.

Under the agreement, Motive will test the Advanced Television Systems
Committee (ATSC) version of its Television Anytime Anywhere technology
in San Francisco during 2011 to identify the most attractive features
of the multi-faceted Motive platform for all of Granite's U.S. markets.

San Francisco is one of the most diverse and technologically
sophisticated television markets in the United States. As one of the
most innovative television operators, Granite and its station, KOFY-TV,
represent ideal partners for testing Motive's Television Anytime
Anywhere technology in the U.S. market.

Leonard M Fertig, CEO of Motive Television PLC commented, "Motive's
partnership with Granite in evaluating our Television Anytime Anywhere
platform is a significant step forward in one of the world's largest
and most technically advanced television markets. We believe that the
features of our technology platform are attractive to developed markets
such as the United States, and we anticipate this pilot will provide
critical market data to drive additional interest in the U.S."

Motive Chairman Michael Pilsworth added, "Motive has targeted the
United States as a key market and this agreement is an important step
in our continued growth and development as a global provider of
television solutions to broadcasters and pay television operators."

Peter Markham, Chairman and CEO of Granite Broadcasting Corporation
commented, "We are pleased to work with Motive in the evaluation of its
innovative television technology in the United States market
environment and look forward to our collaboration. Granite has been a
leading innovator in the use of new technology in television, online,
and mobile distribution to continually enhance our viewer's experience,
and this pilot with Motive is another example."


Contacts:

Motive Television plc                 T: +44 20 7025 8425
Leonard M. Fertig, CEO
Michael Pilsworth, Executive Chairman
Media PR                              T: +44 7774 860011
Gerry Buckland
Financial PR                          T: +44 20 7367 5100
Cubitt Consulting
Chris Lane / Alice Coubrough
Brainerd Communicators                T: +1 212 986 6667
Chris Plunkett / Mike Smargiassi


Granite Broadcasting Corporation      T: +1 212 826 2530
Peter Markham Chairman / CEO



Notes to Editors

Granite Broadcasting Corporation is a market-leading owner of local
media properties in the U.S. The company's operations include broadcast
TV stations, local cable TV channels, and local online and mobile media
properties. Television network partners include NBC, CBS, ABC, The CW
and My Network TV, collectively reaching over 6% of U.S. television
households. Granite's local media operations are characterized by
innovative, best of breed management and market leading franchises.

The Motive Television group provides broadcasters with new sources of
income and business models. Its services include:

- Television Anytime is a technology that permits and enables
digital terrestrial broadcasters to offer enhanced broadcasting
services without the need for the Internet. Broadcasters can earn
additional income through these services, including Catch-Up TV,
Virtual Channels, Video-on-Demand and Targeted Advertising. Television
Anytime is currently in commercial operation in Italy and successful
tests have been carried out in the Czech Republic and Hungary.

- Television Anywhere is an advanced multi-screen television
technology that allows a viewer to interact, control and watch their
television from a computer, mobile phone, iPad or any other Internet
connected device. Television Anywhere is software orientated, doesn't
require an additional box, and can be updated via software upgrades. US
patent pending.

- Motive Television Limited, a Dublin-based award-winning
independent production company that produces factual programmes for
Irish broadcasters. It specializes in live sports production and sports
documentaries and also produces factual and entertainment series.


Motive Television PLC was founded in London in 2005 and its shares are
quoted on the London Stock Exchange (AIM).

 http://www.motivetelevision.co.uk/ir/mtv/ir.jsp?page=home 



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