SOURCE: Bulldog Reporter

Bulldog Reporter

May 31, 2016 16:29 ET

Announcing the 2016 Bulldog Media Relations Awards Winners and the Launch of the 2016 Digital/Social PR Awards

HACKENSACK, NJ--(Marketwired - May 31, 2016) - Bulldog Reporter is excited to announce the winners of the 2016 Bulldog Media Relations Awards program. With hundreds of submissions entered annually, this is the biggest of the five Bulldog Awards programs, this year being no exception. The PR news and intelligence resource also announces the launch of the 2016 Bulldog Digital/Social PR Awards where PR professionals can establish their brilliance in digital and social communications. 

As with all Bulldog Awards, the Media Relations program is judged by award-winning journalists including a Pulitzer Prize winner. This year's judges come from a number of different media outlets including The Washington Post, USA Today, Forbes and The Oregonian.  

Sixty-one firms with one hundred and eight submissions will receive the coveted framed award certificate with the Grand Prize Winner for the 2016 Best Media Relations Campaign of the Year being honored with the beautiful custom-made crystal Bulldog Award. This year that honor will go to Ruder Finn who won 3 Bronze and a Silver in four categories including Best Health, Medicine & Fitness Campaign, Best Special Event/Stunt, Best Issue/Cause Advocacy Campaign and Best Not-for-Profit/Association/Government Campaign for their campaign Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure.

View the live Periscope announcement of the award winners here.

The full 2016 Bulldog Media Relations Awards winners are listed below.

Grand Prize Winner

2016 Best Media Relations Campaign of the Year
 Ruder Finn
 Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Gold Award Winners

Best Use of Personality/Celebrity
 French/West/Vaughan
 Unlikely Advocate Michael Vick Lobbies for Animal Welfare

Best Travel, Hospitality & Destinations Campaign
 French/West/Vaughan
 Showcasing the Best of the West - Dude Ranch-Style

Best General Business Campaign
 Aflac
 Aflac One Day Pay

Best Company Positioning/Branding
 Pascale Communications, LLC
 Imprimis Pharmaceuticals Campaign

Best Education/Public Service Campaign
 Havas PR North America
 Making the Community the Best Advocate for Arizona Teachers

Best Green Campaign
 Havas PR North America
 Earth To Paris: A Global Movement for Bold Planet Action

Best General Consumer Campaign
 Flashpoint PR
 A LEGO Ticket to Catch up on Star Wars

Best Special Event/Stunt
 M&C Saatchi PR
 A Sparkling U.S. Entry for NIRAV MODI

Best New Product Launch - Business
 The Glover Park Group and DuPont Industrial Biosciences
 Opening DuPont's Cellulosic Ethanol Plant

Best Issue/Cause Advocacy Campaign
 Ruder Finn
 A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Best Not-for-Profit/Association/Government Campaign
 Ruder Finn
 A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Best Health, Medicine & Fitness Campaign
 Lippe Taylor
 MonaLisa Touch: Improving a Woman's Gynecologic Health and Quality Of Life

Best New Product Launch - Consumer
 Lippe Taylor
 MonaLisa Touch: Improving a Woman's Gynecologic Health and Quality Of Life

Best Use of Broadcast Video - Business/Consumer
 T-Mobile
 April Fools' Pets Unleashed Video

Best Special Event/Stunt
 T-Mobile
 Earnings Call Drinking Games

Best Food & Beverages Campaign
 PadillaCRT
 Happy Birthday Blueberries - An American Fruit Turns 100 On National Public Radio

Best Use of Research - Business/Consumer
 Deloitte
 Deloitte: Insight into 2015 Holiday Shopping

Best Technology Campaign - Business
 IBM
 IBM Watson in 2015: The Dawn of the Cognitive Era

Best Online Newsroom - Business/Consumer
 Singer Associates
 The Richmond Standard: A Community-Driven News Source in Richmond, California

Silver Award Winners

Best Technology Campaign - Business
 Rainier Communications
 Sckipio - Consumer Re-Messaging Results in Unprecedented Media Coverage and Web Traffic for B2B Tech Startup

Best Campaign Under $100,000
 French/West/Vaughan
 NATHAN Pushes Potential of Media Relations

Best Campaign Under $10,000
 French/West/Vaughan
 Golf Driving PTSD Road to Recovery

Best New Product Launch - Consumer
 MSR Communications
 MSR's Clever Positioning and On-Point Execution Leads to Mainstream Adoption of The Womanizer by epi24

Best New Product Launch - Business
 Aflac
 Aflac One Day Pay

Best Food & Beverages Campaign
 Havas PR North America
 Welcome to Fox's Hometown: Fox Restaurant Concepts

Best Travel, Hospitality & Destinations Campaign
 Havas PR North America
 La French Tech at CES: Entrepreneur Is a French Word

Best Special Event/Stunt
 Havas PR North America
 La French Tech at CES: Entrepreneur Is a French Word

Best Not-for-Profit/Association/Government Campaign
 Havas PR North America
 Earth To Paris: A Global Movement for Bold Planet Action

Best Use of Research - Business/Consumer
 Flashpoint PR
 Keep Calm and Pedal On: Spire Sheds Light On Commuter Stress

Best Food & Beverages Campaign
 Hunter Public Relations
 NO MORE #DAIRYENVY: LACTAID® Helps Normalize Dairy Sensitivity & Lactose Intolerance

Best Use of Personality/Celebrity
 MullenLowe
 #DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best Issue/Cause Advocacy Campaign
 MullenLowe
 #DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best General Consumer Campaign
 451 Marketing
 Yankee Candle's Luke Bryan & Personalized Candles

Best Health, Medicine & Fitness Campaign
 Ogilvy Public Relations
 Covered California Statewide Bus Tour - "I'm In"

Best Not-for-Profit/Association/Government Campaign
 Ogilvy Public Relations
 Covered California Statewide Bus Tour - "I'm In"

Best Campaign Under $10,000
 Tierney Communications and AmerisourceBergen
 AmerisourceBergen Announcement of Three New Distribution Centers

Best Use of Personality/Celebrity
 M&C Saatchi PR
 Surf's Up at the Swatch Women's Pro

Best Special Event/Stunt
 M&C Saatchi PR
 Surf's Up at the Swatch Women's Pro

Best Use of Research - Business/Consumer
 Burson-Marsteller
 Bank of America: Shifting Perceptions and Fostering Conversations with Small Businesses

Best Not-for-Profit/Association/Government Campaign
 Ruder Finn
 Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Campaign Under $25,000
 Tier One Partners
 Smart Strategies Overcome a Small Budget: Tier One Partners Helps Little MC10 Make a Big Impact at CES

Best Campaign Under $50,000
 Sweeney Marketing + PR
 Jo-Ann Fabric and Craft Stores Local TV News Campaign

Best Use of Broadcast Video - Business/Consumer
 Rogers & Cowan
 Fast-Forward Girls 2015

Best Campaign Under $50,000
 Scott Circle
 Facing Addiction Launch and UNITE to Face Addiction Rally

Best Education/Public Service Campaign
 MSLGROUP and HASS AVOCADO BOARD
 Serving Up Fresh Relevance For Health Benefits of Aguacate

Best New Product Launch - Consumer
 T-Mobile
 The Launch of Binge On with Un-carrier X

Best Use of Social Media - Business/Consumer
 Ogilvy Public Relations
 Seize the Bar

Best Technology Campaign - Business
 Ogilvy Public Relations
 Seize the Bar

Best Response to Breaking News
 Raffetto Herman Strategic Communications
 Establishing MorphoTrust USA as the Thought Leader on Digital Identity& the Wallet-less Future

Best Campaign Under $25,000
 PadillaCRT
 It's On You: Inspiring the African American Community to Step Up and Save

Best Travel, Hospitality & Destinations Campaign
 Smithsonian Institution
 America Innovates: The Opening of an Innovation Wing

Best Campaign Under $100,000
 Smithsonian Institution
 Opening the Smithsonian's First Business History Exhibition

Best Issue/Cause Advocacy Campaign
 MullenLowe
 JetBlue's Soar with Reading: Solving the Problem of Book Deserts

Best Online Newsroom - Business/Consumer
 Hilton Worldwide
 Curio Impresses Media with Revamped Online Press Room

Best Company Positioning/Branding
 IBM
 IBM Watson in 2015: The Dawn of the Cognitive Era

Best General Business Campaign
 Sparkpr
 Cobalt Aircraft - Soaring To New Heights

Best General Consumer Campaign
 The Howard Hughes Corporation
 Seaport Studios

Best Special Event/Stunt
 Touchpoint Communications
 World's Largest Tea Party

Best Investment, Banking & Financial Services Campaign
 Peppercomm
 Wilmington Trust: Developing and leveraging a new brand positioning statement in the financial marketplace

Best Issue/Cause Advocacy Campaign
 Singer Associates
 Preserving Healthcare and Bioscience: A Campaign to Defeat the Proposed Golden State Warriors' Arena in Mission Bay

Bronze Award Winners

Best Use of Social Media - Business/Consumer
 Murphy O'Brien Public Relations
 The Beverly Hilton: Furthering Hotel Fandom

Best Travel, Hospitality & Destinations Campaign
 Murphy O'Brien Public Relations
 Malliouhana, An Auberge Resort: Opening Campaign

Best Campaign Under $50,000
 Rainier Communications
 Nano Dimension: Content-Continuum Strategy Catapults Startup from Stealth to Prominence

Best Special Event/Stunt
 French/West/Vaughan
 Riders by Lee Shines New Light on Body Positivity with Mirror, Mirror NYC Media Event

Best Online Newsroom - Business/Consumer
 TheNewsMarket
 The Las Vegas Convention and Visitors Authority (LVCVA) Newsroom

Best General Business Campaign
 SHIFT Communications
 Tracking Down Awareness For NPD Group's Checkout Tracking

Best New Product Launch - Consumer
 LDWWgroup
 Fathom Defines New Category: Social Impact Travel

Best Technology Campaign - Business
 Bateman Group
 HackerOne Takes on Internet Security with the Support of Hackers

Best Use of Research - Business/Consumer
 Hill+Knowlton Strategies
 The 2015 Aflac WorkForces Report

Best Food & Beverages Campaign
 Coast Public Relations
 Carl's Jr. All-Natural Burger Launch

Best New Product Launch - Consumer
 Coast Public Relations
 Carl's Jr. All-Natural Burger Launch

Best Not-for-Profit/Association/Government Campaign
 Havas PR North America
 Moving Mountains to Draw Attention to Sacred Navajo Land

Best Campaign Under $100,000
 Havas PR North America
 #GivingTuesday: The Day the World Gave Back

Best Use of Broadcast Video - Business/Consumer
 Flashpoint PR
 A LEGO Celebration of American Innovation

Best Special Event/Stunt
 Flashpoint PR
 A LEGO Celebration of American Innovation

Best Campaign Under $100,000
 Flashpoint PR
 A LEGO Celebration of American Innovation

Best Technology Campaign - Business
 Affect
 Affect Campaign for Visier: Making Human Resources Analytics a High-Profile Business Story

Best Company Positioning/Branding
 Hunter Public Relations
 MOTRIN® Make It Happen Weekends

Best Use of Social Media - Business/Consumer
 MullenLowe
 #DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best Special Event/Stunt
 451 Marketing
 Heluva Good! Snack Combinator Tour

Best Campaign Under $50,000
 M&C Saatchi PR
 Surf's Up at the Swatch Women's Pro

Best Campaign Under $10,000
 Pulp PR
 Ziro: CES Debut

Best Not-for-Profit/Association/Government Campaign
 Glover Park Group
 C40 Cities at COP21: Elevating cities to the center of the global climate conversation

Best Health, Medicine & Fitness Campaign
 Ruder Finn
 Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Special Event/Stunt
 Ruder Finn
 Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Issue/Cause Advocacy Campaign
 Ruder Finn
 Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Use of Personality/Celebrity
 Lippe Taylor
 Cetaphil Celebrates Camp Wonder 15th Anniversary

Best Issue/Cause Advocacy Campaign
 Lippe Taylor
 Cetaphil Celebrates Camp Wonder 15th Anniversary

Best Food & Beverages Campaign
 Zeno Group
 Quaker® Keep Playing! With Chewy

Best New Product Launch - Business
 Rogers & Cowan
 Angry Birds 2- Bigger! Badder! Birdier! Launch

Best Response to Breaking News
 Ruder Finn
 Taking "failure" out of "heart failure" with Novartis' breakthrough treatment, Entresto

Best New Product Launch - Consumer
 SHIFT
 Find Your SOLS: Consumer Product Launch

Best Campaign Under $50,000
 Fineman PR
 Fineman PR Produces National Impact for HNTB

Best General Consumer Campaign
 Ogilvy Public Relations
 Seize the Bar

Best Investment, Banking & Financial Services Campaign
 Porter Novelli
 Aging in America: The Changing Face of Retirement

Best Campaign Under $50,000
 PadillaCRT
 Inspiring Mothers to Donate Cord Blood and Give Patients Hope

Best Not-for-Profit/Association/Government Campaign
 SKDKnickerbocker
 Katrina10: Resilient New Orleans

Best Health, Medicine & Fitness Campaign
 Cigna and the Maryland Center for Health Equity (UMD School of Public Health)
 Promoting Colorectal Screenings by Empowering Local Black Barbershops

Best Not-for-Profit/Association/Government Campaign
 Smithsonian Institution
 America Innovates: The Opening of an Innovation Wing

Best General Consumer Campaign
 Voce Communications
 Tile Holiday Gift Guide Campaign 2015

Best New Product Launch - Business
 Tier One Partners
 CONFIDENTIAL - Unveiling a Breakthrough Battery to Revolutionize the Energy Storage Industry

Best Education/Public Service Campaign
 Version 2.0 Communications
 BerkleeICE Fair Music Report: A Solution to the Music Industry's Unjust Compensation Structure

Best New Product Launch - Business
 Sparkpr
 Cassia Hub: Introducing a New Bluetooth Router for the Future Connected Home

Best Use of Social Media - Business/Consumer
 Hilton Worldwide
 Influencing Curiosity for Curio - a Burgeoning Hotel Brand

Best Use of Research - Business/Consumer
 GS&F
 Tractor Supply Company 2015 Backyard Chicken Survey

Best Campaign Under $100,000
 GS&F
 Operation FINALLY HOME "A Weight Off Their Shoulders" 10th Anniversary Campaign

Best Special Event/Stunt
 ATW Communications
 Carlo Rossi Pink Inspirations Day

Best Use of Personality/Celebrity
 3rd Coast PR
 Changing How Millennial Women Think of Personal Safety With SABRE

About Bulldog Reporter

Bulldog Reporter is the leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter publishes the industry's best-read, widest distributed trade journal, Bulldog Reporter's Daily 'Dog. In addition, the company publishes a daily online newsletter -- Inside Health Media -- that focuses on media relations, and provides media list and media intelligence services through its Media Pro online directory. Bulldog Reporter also offers complete media monitoring and analysis services. Bulldog Reporter presents industry awards competitions -- the Bulldog Awards -- which recognize excellence in multiple categories including corporate social responsibility, media relations, digital and social marketing, not-for-profit and overall outstanding professional performance.

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