March 06, 2012 14:13 ET

Announcing Benchmark, A Social Media Measurement Conference in New York City

NEW YORK, NEW YORK--(Marketwire - March 6, 2012) - -- The voice behind the Banff World Media Festival, nextMEDIA and The Digis announce "Benchmark," a new international event to its existing line up, taking place May 9, 2012 at the Metropolitan Pavilion in New York City.

Benchmark will bring together brands, agencies, technology providers and executives within fortune 500 companies responsible for implementing social media programs and policies for their organization to collaborate in a highly interactive and open forum.

"We really want to do something different with Benchmark. Given the complexity of the social media measurement space, we want to ensure that there an open and clear dialogue amongst top executives spearheading social media initiatives within their organization," Mark Greenspan, executive director of Benchmark said. "We are finding many fortune 500 organizations are just at the beginning of developing comprehensive social media strategies. Benchmark will dissect how these strategies generate ROI and affect the organizational structure of a company.

Benchmark aims to clarify the social media measurement space by offering campaign case studies and proven strategies for making a profound brand presence as well as profiling the tools and systems needed to effectively track and measure your efforts across platforms.

Benchmark already has an impressive speaker line-up including:

Frank Cotignola, Category Insights Manager, Kraft Foods

Britta Schell, Director of Digital Strategic Insights, MTV

Matthew Knell, Social Media Director AOL

Robert Harles, Global Head Social Media, Bloomberg

For a full list of speakers, sponsorship information or to register, visit

About Achilles Media

Benchmark is produced by Achilles Media Ltd., an international business-to-business media and facilitation company serving the media and investment industries. Achilles Media communities include: the Canadian Innovation Exchange (CIX), the Banff World Media Festival, nextMEDIA World Events, History Makers International, Small Business Summit and nextSPORT. For more information, visit

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