SOURCE: iCentera


July 12, 2010 07:00 ET

Announcing iCentera for Sales Channel Enablement -- a Solution to Dramatically Improve Sales Channel Performance

New Version of Proven Sales Enablement Solution Drives Profitable Revenue Growth, Reduces Channel Support Costs by 30 Percent, and Delivers 125 Percent ROI in First Year

MINNEAPOLIS, MN--(Marketwire - July 12, 2010) -  iCentera, the sales enablement company, today announced the general availability of iCentera for Sales Channel Enablement, the newest addition to the company's lineup of on-demand software solutions for empowering profitable revenue growth. The Company's new solution is built on the iCentera 7.0 sales enablement platform and was designed from the ground up to achieve sustainable improvements in direct and indirect sales channel performance.

The new addition joins iCentera's lineup of sales enablement solutions which include:

  • iCentera for Customer Communications -- designed to improve communications with customers and drive retention and up-sell/cross-sell opportunities
  • iCentera for Enterprise Enablement -- empowers all employees, sales teams, channel partners, and customers to improve communication and achieve new revenue goals

The newest iCentera sales enablement edition is built on a proven SaaS platform yet customized with the specific features and best practices channel-focused organizations demand. Based on a long history of supporting channel organizations that exceed 10,000 subscribers, iCentera for Sales Channel Enablement gives channel managers and sales executives a powerful tool to significantly improve sales and channel sales performance using a single unified solution.

Key Benefits of iCentera for Sales Channel Enablement include:

  • Drive a consistent value proposition and deliver targeted product information in real-time across 100 percent of direct and indirect channel sales staff
  • Ramp channel staff to full productivity 35 percent faster than before while reducing channel support costs by 30 percent
  • Realize a 125 percent ROI within the first year of deployment
  • Reduce the cost to build and maintain a channel enablement platform by at least 50 percent compared to in-house IT solutions

"Our research shows channel reps must deal with an onslaught of messaging and content as they balance two to three key vendor relationships with primary suppliers and half a dozen others who are competing for their mindshare," says Laz Gonzalez, channel management strategies research director at SiriusDecisions, a sales and marketing advisory firm. "Sales Channel Enablement is about knowledge transfer to channel partners by making the right knowledge assets, processes and resources available when they need it most during their sales processes in order to impact top- and bottom-line improvements in channel performance."

The iCentera Enterprise Channel Edition Solution Package Includes:

  • iCentera Enterprise Edition 7.0 -- a proven, industry-leading SaaS-based sales enablement platform
  • Best practices for channel enablement success built on iCentera Enterprise Edition with role-based content delivery and a custom user interface for each partner
  • Channel enablement content templates to build channel-ready content that wins more deals
  • Channel enablement usage reporting and analytics to track partner utilization and success
  • Channel Enablement Deployment Project plan for rollout success (may include limited Proof of Concept deployment)
  • A proven, highly scalable, highly secure on-demand platform ready to support hundreds or thousands of partners, available 24/7 with 99.96% uptime

"Virtually every channel-based B2B sales vendor is seeking to improve mindshare and knowledge transfer with their sales channels while reducing the cost of sale and driving profitable revenue growth," said iCentera CEO Craig Nelson. "Decades of experience have gone into iCentera for Sales Channel Enablement in order to achieve these sales channel objectives. Today we're announcing a highly specialized, turnkey solution for improving channel performance, and the system and the results are proven." 

About iCentera:
iCentera is sales enablement. iCentera provides the industry's most advanced yet affordable on-demand Sales Enablement Platform to drive knowledge transfer from marketing resources to sales, partners and customers. Our quick time to value platform enables business users to achieve 360-degree sales enablement portals by delivering role based knowledge and real time analytics to improve opportunity conversion rates while reducing the sales cycle. Customers include NetApp, Infor, NBA, Thomson Reuters, Omniture, Mercury Computer Systems, Malt-O-Meal, and Tyco Electronics. To discover why more than 170,000 subscribers leverage iCentera to optimize sales and drive efficient revenue growth and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit

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