SOURCE: Intava


November 18, 2010 08:01 ET

Announcing Intava Vector 2.0 Touch Screen Merchandising Solution for Retailers

New Interactive Systems Deliver Virtual Shelf Space and Shopper Assistance Tools Customizable for Any Product Category

BELLEVUE, WA--(Marketwire - November 18, 2010) - Intava (, a leader in consumer-facing touch screen solutions for retailers, today announced Intava Vector™ 2.0, a visual merchandising and shopper assistance solution customizable for any product category -- consumer electronics, health and beauty, home furnishings and more. Intava Vector changes the retail environment by delivering unlimited assortments, lifelike details on all in-store and online products, plus intelligent shopper assistance tools that recommend products based on specific customer needs -- all in one interactive touch screen system on the retail floor.

Intava Vector is a powerful sales and promotional tool for retailers. The new platform brings the best of online shopping to brick-and-mortar stores by seamlessly integrating with a retailer's product database and quickly presenting information through simple and engaging interactive content.

Intava Vector delivers the following benefits:

  • Virtual Shelf Space -- Retailers can showcase their full product assortments regardless of their store size. Seamless integration with retailer SKU databases allows Intava Vector to maintain both in-store and online product assortments and visually present product details to customers in a focused way with clear, quick paths to purchase.

  • Shopper Assistance Tools -- Product selectors and comparison tools help shoppers make intelligent purchase decisions when shopping complex product categories. Customers are guided through a series of questions about their needs, and the system narrows product choices until the top two or three best matches are presented. Shoppers also have the ability to view the products in side-by-side comparisons.

  • Brand Advertising Engine -- The system includes a powerful in-store advertising platform that not only allows retailers to run standard video spots, but also lets them show specific advertisements when customers view or search for certain products or product categories. Intava Vector supports both interactive and passive advertisements, with scheduling based on time of day, day of the week or month, consumer usage patterns, and more. 

  • Deep Product Information -- Intava Vector makes any product available in the store and showcases rich media attached to a product, such as photos, videos or 3-D models. It also allows intangible products, such as digital media or service contracts, to be visualized and merchandised to consumers.

  • Cross-Selling -- Retailers can use Intava Vector to effectively cross-sell bundles of related products, both within and across departments. Retailers can manually set bundles of related products or let the system select associated products from the SKU database using intelligent, built-in algorithms.

  • Commerce -- Shoppers can initiate transactions and expedite purchases through the system's print-a-ticket feature where customers print a sales slip for quick checkout at the point-of-sales counter.

  • Training Aid -- Any Intava Vector screen can switch into employee training mode upon request or at pre-scheduled times of day. Store associates familiarize themselves with new and existing products or procedures without leaving the retail floor.

"The retail industry increasingly sees consumer-facing technology as a competitive advantage that drives sales in many product categories," said Troy Carroll, Intava CEO. "Intava Vector 2.0 brings all the pieces together, enabling retailers to deliver virtual shopping experiences in their brick-and-mortar stores. Large assortments of products enjoy superior visual merchandising, shoppers receive assistance while being driven to clear purchase paths, and the whole system is supported through brand advertising."

All Intava Vector deployments run on the Intava Sphira™ application platform, providing clients with complete control through web-based content management tools, centralized system health monitoring, remote diagnostic and administration tools, and store-by-store usage reports. To learn more about Intava Vector or Intava Sphira, please visit

About Intava
Intava provides consumer-facing touch screen solutions to the retail and hospitality markets. Intava solutions engage customers, drive incremental sales and enhance the in-store experience. The company's sophisticated software powers systems that promote products and brands, and assist customers with purchase decisions in almost any out-of-home environment. Through best in class software, award-winning designs, and in-store marketing expertise, Intava brings thousands of products to life and delivers valuable shopper data to its clients. The company's solutions are used by some of the nation's top retailers of consumer electronics, telecom services, home furnishings, general merchandise, and other products. More information is available at

Copyright © 2010 Intava Corporation. All rights reserved. Intava is a registered trademark, Intava Vector and Intava Sphira are trademarks of Intava Corporation.

Contact Information

  • Media Contact:
    Darlene Gannon
    Concept Communications for Intava
    Email Contact