SOURCE: Marketwired

Marketwired

January 22, 2014 08:30 ET

Announcing Marketwired Resonate, the Market-Driven News Release Distribution Platform

Includes Enhanced Performance Data, Social Intelligence, Simultaneous Social and Traditional Distribution, an Integrated Newsroom and Flat-Rate Pricing

TORONTO, ON--(Marketwired - January 22, 2014) - Marketwired, an industry leader in communications technology, announces Marketwired Resonate, its unified news release distribution platform that empowers PR and IR professionals to amplify messages and ensure resonance with the audiences that matter the most. Since the product's early release in August 2012, more than 700 clients have shared their experiences and suggestions. The collaboration, together with Marketwired's 30-year track record of innovation, assures PR and IR professionals that Marketwired Resonate can make them even more targeted and successful in their approach.

In the ever-evolving and fast-paced communications industry, news release distribution and disclosure information providers have been slowed by antiquated solutions and processes. Innovation and the integration of next-generation technologies have been piecemeal and inefficient, leaving organizations without the support they need to meet new challenges.

Marketwired Resonate is more than just a broadcast mechanism for news releases. It weds Marketwired's powerful global distribution platform with today's leading social intelligence engine, Sysomos, in a fully integrated, easy-to-use platform for content creation, media targeting, distribution, regulatory disclosure, publishing and analysis. With all tools working together in a single interface, clients can more readily capture the measurable impact of their efforts and use those results to continuously improve their news strategy and boost the success of future news releases.

"Marketwired Resonate is our response to next-generation news distribution that delivers powerful benefits to our clients," said Marketwired CEO Jim Delaney. "Not only is our solution a turnkey service filled with enhanced features and flexibility, but it also offers clients a competitive edge by identifying influencers important to their organizations."

Market Intelligence Informs News Release Success

Marketwired Resonate reporting and analytics, with social data powered by leading social intelligence engine Sysomos, give clients comprehensive news release performance metrics so they can more closely align their messages with the sentiment and tone of their audiences.

New capabilities of Marketwired Resonate:

  • Enhanced performance and analytics reporting evaluates the impact of social and traditional communications, providing a deeper perspective into release engagement, sentiment and demographics
  • Streamlined distribution and posting integrates traditional, industry, regulatory disclosure and social channel news dissemination into a single, efficient process
  • Automatic newsroom publishing ensures information is being distributed simultaneously to all channels; a seamless, integrated online newsroom provides an affordable solution for aggregating and archiving news release information
  • Intelligent, extremely competitive, tiered pricing allows for multiple platform and distribution options, with flat-rate subscription pricing taking the guesswork out of distribution costs 

Companies interested in learning more or signing up for Marketwired Resonate should visit www.marketwired.com/Products/Resonate.

About Marketwired

Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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