SOURCE: eSalon


September 15, 2010 00:08 ET

Announcing the Launch of

Hair Color to Dye For; Revolutionary Service Offering Salon-Quality, Custom-Formulated Hair Color for at Home Use

LOS ANGELES, CA--(Marketwire - September 15, 2010) - is changing the way women color their hair. Its revolutionary new service allows people who color their hair at home to achieve salon-like results without the expense of visiting the salon. Priced at only $22 per custom coloring application, it's hard to resist making the switch.

eSalon delivers professional-grade hair dyes and custom formulations previously available only at salons. Unlike the limited one-size-fits-all color options offered by traditional at-home hair colors, eSalon custom blends every order individually and includes personalized application instructions that meet the needs of each individual.

How eSalon works: eSalon's process begins with an online hair profile (available at -- a customized set of questions designed to identify its client's specific hair characteristics and coloring preferences. Using the client's hair profile, eSalon blends a custom hair color formula. These custom blends are then paired with personalized instructions and relevant accessories to create a custom hair color application. Each custom hair color package is then shipped from eSalon's Los Angeles color lab in less than two business days from the order date. 

eSalon's quick and personalized experience makes it more convenient and affordable than ever to have salon-quality hair color from the comfort of your own home.

Meet the Colorist: Originally trained in Paris, Estelle Baumhauer has been an expert colorist at renowned salons around the world, including Dessange in Paris, New York and Washington and Warren-Tricomi in New York. With over 17 years of experience, Estelle is responsible for ensuring clients receive the same quality hair coloring formulations offered at some of the world's most exclusive salons.

About the Company: Francisco Gimenez, CEO and Co-Founder, was formally an executive with, a leading comparison shopping website. eSalon was formed in 2008 by a group of entrepreneurs, among whom are the founders of Driven by a passion for innovation, eSalon's goal is to merge the worlds of technology and beauty to make large-scale production of salon-quality custom hair color possible. 

For more information about eSalon, and to experience their color profile system, go to

To consult Estelle or Francisco for interviews, or for more information, please contact:

Contact Information