SOURCE: Zadby, Inc.

March 10, 2008 10:57 ET

Announcing Zadby -- Product Placement Meets User Generated Video

BE SEEN. GET PAID.®; Zadby Launches Online Video Marketplace at SXSW Interactive Festival

AUSTIN, TX--(Marketwire - March 10, 2008) - SXSW Interactive Festival -- Zadby, Inc. announced that it has launched an online marketplace (www.zadby.com) where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace.

As traditional spot advertising loses its luster due to time shifting capabilities of digital video recorders like Tivo®, advertisers and brand managers are struggling to find new and innovative ways to reach their target audiences. Two methods getting a lot of attention lately are product placement and user generated video. Product placement is highly effective in movies and on TV but until Zadby, there was no effective way of engaging user generated content while ensuring brand consistency and alignment. Now advertisers can reach their target audience online through Zadby! Zadby provides all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. As a pay-per-view model, Zadby is extremely low-risk for brands.

"Advertisers and brand managers wishing to raise awareness for their brand can commission the development of videos through our online marketplace," says Michael Buttrey, CEO of Zadby. "Since Zadby takes care of the administrative pieces, brand managers are free to think about what they do best -- stewarding their brand -- while online video producers can now earn cash doing what they love," continues Buttrey.

Here's how it works: Brand managers start by defining a Commission, which defines what they hope to accomplish with a video or set of videos. A Commission defines the product being placed, the goals and objectives, as well as any other restrictions or suggestions for the video. Once the commission is posted on Zadby, freelance video producers from around the globe can browse and select the Commissions they want to develop videos for. Producers develop the video and submit it for review by Zadby and then by the brand. Once the video is approved and goes live, Zadby tracks the response, aggregates view information, and calculates fees due to the producer.

"Zadby presents us with an intriguing, innovative way to enhance Polk Audio's brand marketing," says Dan Hodgson, Polk's Senior VP of Marketing. "With Zadby, we have a unique, low-risk way to test the effectiveness of this new medium."

As part of the kickoff, Zadby is partnering with Polk Audio to raffle a new Polk Audio I-Sonic® Entertainment System 2. The I-Sonic® ES2 features the same acoustic technologies that made the original Polk I-Sonic® the best sounding table top music system available and now includes a second generation HD Radio tuner with full multicasting. The I-Sonic ES2 accepts all iPod models with dock connectors in its top-mounted dock, hidden beneath a sliding door. The I-Sonic® ES2 is the world's first radio with Apple® iTunes Tagging, which allows consumers to tag, preview and buy songs they hear on HD Radio stations.

Freelance video producers who sign up with Zadby through March 30th and enter the promotional code of "I-Sonic" will be entered to win.

About Zadby, Inc.

Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace. A spinoff of Siteworx, Inc., Zadby enables advertisers to reach their target audience online with all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. More information about the company is available at http://www.zadby.com.

About Polk Audio

Polk Audio is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of Directed Electronics, Inc. (NASDAQ: DEIX). Founded in 1972 by three Johns Hopkins University graduates, Polk Audio holds over 50 patents for advances in audio design and technology. Polk's products include loudspeakers and electronic components for home, auto and marine applications, the first satellite radio home component tuner, the world's first audiophile-grade active IP-addressable loudspeaker, the first THX Ultra2 Certified in-ceiling loudspeaker, and I-Sonic-the first entertainment system to include HD radio, XM Connect & Play capability and a DVD player. Polk products are available through authorized specialist consumer electronics retailers worldwide. For more information and the location of a Polk retailer or distributor in your area visit www.polkaudio.com or call us at 1-800-377-7655 (USA and Canada). Outside of North America call +1 (410) 358-3600.

Contact Information

  • Contact:

    Patricia Mejia
    Zadby, Inc.
    Office Phone: (703) 964-1700
    E-mail: Email Contact