SOURCE: Elearning! Magazine

Elearning! Magazine

February 13, 2015 17:37 ET

Annual Learning & Talent Management Buyer Study Released by Elearning! Magazine

Independent Study Identifies Purchase Plans & Brand Preferences

CORONA, CA--(Marketwired - February 13, 2015) - Elearning! Media Group, publishers of Elearning! Magazine and Government Elearning! Magazine, announced the 7th Annual Learning and Talent Management Systems Buyers Study is now available for purchase. Key highlights from the 2014 research shows planned investments, brand awareness and brand ownership, as well as systems features sought and the purchase process.

"Learning leaders sourcing new talent and learning systems will discover how systems features are evolving, as well as the brands that users prefer. The presence of the LMS in the organization has continued to increase and in some cases, we've seen double-digit growth. Likewise, respondents' use of TMSs in the organization and platforms types (on-site or cloud,) continues to shift as well," notes Catherine Upton, Group Publisher, Elearning! Media Group.

The 2014 Study highlights which "must have" features learning executives are demanding from LMSs and TMSs.

  • Investment spending among learning executives in corporate, government, education and non-profit organizations will average $968,500 on new Talent Management Systems (TMS) or Learning Management Systems (LMS), an 18% increase versus prior year investments.
  • Four major trends have surfaced driving purchases: 1) Consumerization of Learning (with Facebook, Netflix, or type functionality 2) Cloud Rules with a 46% increase in platform purchases over 2013. 3) Collaboration Internally and Externally 4) Mobile Everywhere and 5) Data Rules
  • Buyers are seeking more capabilities in their new LMS including: Mobile authoring (+271%) Mentoring/coaching (+133%), and Peer ratings (+121%)
  • Talents system buyers top "must haves" in their future systems are: Performance Management (65%), Skills gap analysis, CEB and Competency Libraries (60%).
  • New tools sets sought after include: Integrated systems (75%), Mobile deployment (71%), virtual classroom (52%), social network (38%).

The study identifies brand preferences among current owners and prospects, as well as system ownership by brand, and reports which LMS and TMS are the top ten in market share with year-to-year comparison.

"This year, we saw a significant shift in the features required by the next buyer. The good news is with this increased expectation, we saw significant growth in the investment respondents plan to make on the next Learning or Talent System," reports Upton.

"The brand awareness rankings have also shifted considerably," continues Upton. "With mergers and acquisitions that occurred over the last three years, we are now seeing a whole new sector of innovative service providers enter the top ten brand rankings, and many rivals on their heels."

The study will also provide insights into LMS and TMS buyer satisfaction, a profile of the LMS and TMS buyer, the decision-making process at these organizations including who approves purchases, which products are hot and which are not.

To learn more about the study, download the complimentary executive summary or purchase the complete Learning and Talent Management Systems Buyer Study for $295 at:

Elearning! Media Group
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