March 23, 2011 01:30 ET

Annual Market Value of US Broadcast Storage and News Production Systems to Reach $368 Million in 2015, Says In-Stat

SCOTTSDALE, AZ--(Marketwire - March 23, 2011) - Broadcast storage is undergoing a period of dramatic change, as TV stations move to file-based workflows and network play-out centers move to HD and 3D services. US broadcasters are set to launch local mobile DTV services, and all content needs to be re-purposed for new devices like iPads, tablets, and smartphones. All of this will help push the market for US broadcast storage and news production systems to an annual value of $368 million during 2015, according to new In-Stat ( research.

"The nature of professionally produced television is undergoing fundamental changes. Multiscreen content delivery networks and services will eventually push a great deal of professional content into 'the cloud,'" says Gerry Kaufhold, Principal Analyst. "Even for local TV stations that produce their own talk shows, news, sports, advertising, and specialty programming, the changes in consumer behavior require that content at least have 'hooks' and 'triggers' up in 'the cloud' to permit the maximum value of professional content to be realized as it flows through an ever-widening pool of delivery services."

Recent research by In-Stat includes the following:

  • Producing content for multiscreen requires:
    • Multiple resolutions including 416x240, 832x480, 1920x1080p, 1920x1080i, 128-x720p, 1920x1080p, 1280x720p, and others
    • Multiple CODEC support including MPEG-2, MPEG-4 AVC, MPEG-4 SVC, Adobe FLASH, Adobe OpenScreen, Adobe Adaptive Streaming, Microsoft Silverlight with Smooth Streaming, DiVX, and Google VP8
    • Creating an exponentially growing storage problem
  • Six traditional storage silos of the video workflow, which include content production, ingest for local use, management for active use, staging for immediate use, staging for distribution, and archiving for permanent storage, are being consolidated.
  • News production equipment is showing gradual sustained growth.

The research, US Broadcast Storage: Enabling the Digital Media Workflow (#IN1104946MBI), covers how the requirements of multiscreen content delivery networks and services will eventually push a great deal of professional content into "the cloud" and includes:

  • Value estimates for six silos of broadcast storage in four market segments
  • Segmentation for Top 20 DMAs, 21-100 DMAs, 100+ DMAs and network play out centers
  • Coverage of news production systems in all four market segments
  • Provides in-depth discussion of video consumption trends
  • Companies mentioned: AMWA, ABC, Adobe, Advanced Media Workflow Association, Alcatel-Lucent, Amazon Web Services, AMD, BBC, Broadcom, Broadcast International, CBS, Cisco Systems, Comcast, EMC, ESPN, Google, Harmonic, Hitachi, HP,, IBM, Intel, Irdeto, KT, LSI Corporation, Major League Baseball, Microsoft, Motorola Medios, National Association of Broadcasters, National Football League, NBA, NBC Universal, News Corp., Nvidia, Omneon, Open Mobile Video Coalition, PGA, Quantum, RIM, SGL, Silverlight, Syniverse Technologies, Texas Instruments, The Golf Channel, thePlatform, Time Warner, TiVo, Trident Microsystems, Viacom, Walt Disney, YouTube, YouView, Zoran, Apple, Avid, Korea Telecom, National Hockey League, STMicroelectronics, Windows Media

Contact Information

  • Contact:

    Gerry Kaufhold
    Principal Analyst
    E-mail: Email Contact
    Phone: (480) 609-4537

    Rick Vogelei
    Marketing Manager
    Email: Email Contact
    Phone: (480) 483-4476