SOURCE: Hospitality Technology

Hospitality Technology

March 18, 2011 14:00 ET

Annual Restaurant Tech Study Points to Uptick in Biz Metrics, IT Spending

Hospitality Technology Unveils Top Business Drivers, POS Features and Functions, and More at the 2011 Multi-Unit Restaurant Technology Conference

RANDOLPH, NJ--(Marketwire - March 18, 2011) - After years of struggling in a negative business environment, restaurants report that technology investment is back.

The results of Hospitality Technology's 2011 Restaurant Technology Study, announced today at the 2011 Multi-Unit Restaurant Technology Conference (MURTEC; March 16-18 in Las Vegas, Nev.), reveal that restaurant business metrics are on the upswing, and that operators are slowly investing in technology as a means of boosting efficiency and preserving capital.

"We've been seeing anecdotal evidence of a renewed focus on technology innovation for several months now, for everything from mobile applications to social networking integration," said Abigail A. Lorden, Hospitality Technology's editor-in-chief. "The results of this study give us the first hard evidence that restaurants are moving resources back into technology, and it is welcome news for the industry."

Additional study findings include:

  • Financials and accounting continues to rank as the most important point-of-sale (POS) function.
  • Credit card swipes are the most important POS peripheral in 2011, followed by touchscreens, kitchen printers and kitchen display systems.
  • Twenty-five percent of respondents plan on replacing their POS systems in the next 5-6 years.
  • PCI DSS compliance efforts continue to gain ground, with 84% of respondents reporting that they are in compliance. 
  • Facebook and Twitter are the most popular forms of e-marketing among restaurants, far surpassing SMS/text messaging.

The Restaurant Technology Study is the only study to track restaurant IT trends over the previous decade. To download a copy of the 2011 study, as well as past years' studies, visit http://www.htmagazine.com/reports/2011-Restaurant-Technology-Study--An-Industry-on-the-Upswing70781.

About MURTEC
Now in its sixteenth year, Hospitality Technology's Multi-Unit Restaurant Technology Conference presents a full program of solutions-focused educational sessions offering insights from across the restaurant environment. Key decision-makers will be able to share strategies and exchange ideas through peer-to-peer collaboration and networking, while the industry's leading technology solution providers will provide additional value.

This year's focus is: "The Integrated Enterprise: Aligning Technology Initiatives with Business Objectives." For more information about MURTEC 2011, including a full list of speakers and registration details, visit www.htmagazine.com.

About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes nine times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, Hotel Technology Forum and Restaurant Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Visit Hospitality Technology online at www.htmagazine.com. Hospitality Technology is published by media company Edgell Communications, headquartered in Randolph, N.J.

Contact Information

  • Contact:
    Abigail A. Lorden
    Editor-in-Chief
    Hospitality Technology
    Email Contact
    Phone: 973.607.1358