Another Day and Another Serious Data Theft -- Anthem Loses Over 80 Million Customers' Confidential Records Including Social Security Numbers and Dates of Birth -- Recent History Shows at Least 33% of Data Theft Victims Become Direct Victims of Individual Fraud

NEW YORK, NY--(Marketwired - Feb 5, 2015) - SmartMetric Inc. (OTCQB: SMME) -- One in three consumers who received notification of a data breach became a victim of fraud. There are more than a million new victims of identity theft every month in the United States. In a report from the National Consumers League it found in 2013 nearly one in three data breaches resulted in fraud; that's up from one in nine in 2010.

What is even more frightening, with the 200 million file records stolen last year at Experian and today's Anthem data loss involving over 80 million consumers, we have with just two breaches nearly 300 million consumer names with their dates of birth and social security numbers now in the hands of criminals. The ramifications of this for the security of the financial sector are alarming. Particularly since financial institutions use this kind of information for identification. Given the wholesale breach of social security numbers, this form of individual identification can no longer be trusted. This will make the use of biometrics as a consumer's unique identifier something that will inevitably have to be used. These mega data thefts of social security numbers now will lead to the necessity of a better identifier replacement, said today Chaya Hendrick, the President & CEO of SmartMetric, the maker of biometric payment and security cards.

To find out more the SmartMetric biometric card please go to the company website at www.smartmetric.com

About SmartMetric, Inc. SmartMetric is a publicly traded technology company that has developed a fingerprint scanner built inside EMV payment credit and debit chip cards, thereby creating a second layer biometric authentication protection in defending against card fraud.

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