SOURCE: Antenna Software

Antenna Software

September 20, 2010 08:30 ET

Antenna a Mainstay at Oracle OpenWorld 2010, Offering Insight Into Effective Mobile Business Strategies

Antenna Apps for iPhone, iPad, BlackBerry and Android on Display in Oracle CRM On Demand Partner Pavilion

JERSEY CITY, NJ--(Marketwire - September 20, 2010) -  Antenna Software, enabling business transformation through human-centered mobility, today announced its significant presence at Oracle OpenWorld 2010. With three speaking engagements on the agenda and its Oracle CRM On Demand Inner Circle member status, Antenna will share with conference attendees real-world examples and expert advice on how best to extend Oracle applications and bring the power of the enterprise to a variety of mobile devices including the iPhone, iPad, BlackBerry and Android. 

Antenna sessions at Oracle OpenWorld 2010 include:

  • iPhone Gets Down to Business with Oracle CRM On Demand (Sept. 21 at 12:30 p.m., Moscone West L3, Room 3007). This hour-long session looks at exciting mobile applications that bring the power of the enterprise to the Apple iPhone, helping extend existing Oracle CRM On Demand applications through secure Web applications hosted in a managed environment. It enables companies to deploy enterprise applications in a highly secure manner -- even on mobile devices purchased by individuals. Antenna will be joined by AT&T to demonstrate the technology that gives Oracle customers a turnkey option to take advantage of the unique iPhone user experience that is easily governed and administered by the enterprise.

  • Mobile Bang: Amplify Business Value of Oracle Apps with High-Impact Mobile Apps (Sept. 21 at 2:00 p.m., Scene & Be Heard Theater, Moscone West, Booth 3401). This 20-minute session delivers a snapshot of how the value of a business application increases exponentially when mobilized across an organization. The session presented by Jim Somers, chief marketing and strategy officer at Antenna, will showcase the latest and greatest mobile applications being used by leading organizations to extend the value of Oracle and other applications to accelerate and automate business processes, radically improve sales and service, and create extreme value for customers.

  • Mobile Masters: Amplifying the Business Value of Oracle through Mobility (Sept. 23 at 1:30 p.m., Westin Market Street Hotel, Metropolitan II). Similar to the Mobile Bang session above, this hour-long session presented by Mr. Somers, digs deeper into ROI snapshots from a variety of industry case studies to illustrate the power mobile CRM solutions. The session will explain how today's leading businesses have unique trigger points in their business: high-impact moments in the sales cycle and service chain when mobility can have an explosive impact on specific business processes.

As one of a select group of independent software vendors (ISVs) that have demonstrated significant value driven by proven customer success, traction with Oracle's sales organization and synergy with the current and future Oracle CRM On Demand product direction, Antenna will exhibit its packaged and configurable mobile CRM apps at the Oracle CRM On Demand Partner Pavilion.

Spreading peace, love and 'appiness throughout the conference, Antenna will showcase AMP Pharma, a mobile CRM solution designed for the unique needs of pharmaceutical sales professionals. Providing secure, intuitive, anywhere access to Oracle CRM systems, location-based services and collaborative technologies, AMP Pharma delivers product, physician and hospital information to automate and improve pharmaceutical business processes. With all the right information at their fingertips, pharmaceutical representatives get more insight into their accounts, are more efficient at managing their time and become more customer savvy. The CRM On Demand Partner Pavilion is located at Moscone South Hall, Booth 733, directly across from DEMOgrounds. 

"Businesses today must leverage mobile technologies to create exciting applications that people want and enjoy using," said Jim Somers, chief marketing and strategy officer at Antenna. "But what's behind the app matters too -- Can it run on any device platform? Does it integrate with Oracle and other enterprise systems and data easily? Is it responsive especially when sending a lot of data across the network? Does it guarantee transactions? Can you modify it easily? Is it secure? -- Mobile apps that are backed by a robust platform such as AMP enable a business to go beyond one-off apps and execute an effective and repeatable mobile strategy that drives incremental growth."

About Antenna
Antenna enables business transformation by developing human-centered apps that run on any mobile device, anywhere. Only Antenna apps are backed by the most advanced enterprise-class mobile platform that makes all the hard stuff like security, integration, performance, scalability and management look easy (even though it's not). Millions of people love to use Antenna apps every day. That's why leading Global 2000 companies rely on Antenna to be their trusted mobility partner. Founded in 1998, Antenna is headquartered in Jersey City, N.J., with offices around the world. Visit and follow @AntennaSoftware on Twitter.